About the role
Principal Product Manager Job Details | Optimizely By continuing to use and navigate this website, you are agreeing to the use of cookies. Accept Close Skip to main content Life at Optimizely Diversity and Inclusion Executive Team Locations Sign in Search by Keyword Search by Location Clear Life at Optimizely Diversity and Inclusion Executive Team Locations Sign in Search by Keyword Search by Location Show More Options Loading... Category All Country/Region All Clear Select how often (in days) to receive an alert: Create Alert × Select how often (in days) to receive an alert: Principal Product Manager Apply now » Date: Jul 24, 2026 Location: Minneapolis, MN, US, 55401 Austin, US, 78705 Nashua, US, 3063 Company: Optimizely We're not here to add to the noise. We're here to cut through it- with AI that actually works for marketers. From AI-powered content creation to world-class CMS and the industry's most trusted experimentation platform, Optimizely is the tool modern marketers actually want to use. AI-Ready. Set. Go. 10,000+ brands including H&M, PayPal, and Zoom already get it. So do Gartner, Forrester, and IDC, who consistently recognize us as leaders in MarTech. But here's the thing about building great products: it takes great people. Our 1,600+ Optimizers across 12 global offices are curious, collaborative, and refreshingly human. We don't do corporate speak. We do real conversations, big ideas, and genuinely care for the work we make together. If you want to be part of a team that's shaping the future of marketing technology — and actually enjoys doing it — you're in the right place. Find us on Instagram: @optimizely Introduction We're looking for a Principal Product Manager to define and build the future of Personalization at Optimizely. This is a role for someone who wants to set the vision and deliver it. You'll own how Optimizely personalizes experiences across every channel our customers touch (Web, Mobile, and in-app today, expanding into Email and Push), how brands use audience and behavioral data to reach the right person, and how our recommendation systems make those experiences smarter over time. The ambition isn't to participate in this market. It's to lead it, and to build the single best personalization solution available. Personalization is a full-stack problem, and the opportunity is to connect these into one coherent, category-defining product. Much of what's needed already exists across Optimizely: a world-class content management system (CMS), the industry's leading experimentation platform, a Customer Data Platform (CDP) in ODP, Analytics, and Opal, our rapidly growing AI orchestration platform. You'll tell that story, build the strategy that ties the pieces together, rally the teams that own them, and see it through to real adoption and measurable impact. You'll do it as our most senior individual contributor on personalization, executing through both direct ownership and cross-functional influence, and raising the bar for the PMs around you. Critically, you'll define what personalization means in the age of AI, and change the playing field rather than react to it. As personalization shifts from marketer-configured rules toward AI that reasons, decides, and acts on its own, you'll chart the path from assisted, to agentic, to increasingly autonomous personalization, with the human setting guardrails rather than pulling every lever. This sits at the center of our Opal-first AI strategy, and you'll own how personalization becomes one of its flagship expressions. Job