About the role
Global E-com & Partnerships Marketing Lead Department: Corporate Marketing Employment Type: Full Time Location: Kazakhstan Description At inDrive, we are looking for a visionary and metrics-driven Global E-com & Partnerships Marketing Lead to spearhead the growth of our E-commerce delivery vertical and strategic partnerships worldwide. In this role, you will be responsible for transforming our E-com arm into a daily utility for millions of users. You will design and execute the global marketing strategy, optimize the marketing mix to drive core transactional metrics, and architect high-impact global partnerships that unlock cross-vertical synergy and maximize net revenue. This role operates within a highly dynamic matrix organization, requiring a leader who can blend strategic planning with hands-on operational excellence. Key
Responsibilities Global E-com Marketing Strategy & Scaling: Develop, implement, and continuously refine the comprehensive global marketing strategy to scale inDrive’s E-com direction across all priority markets. Marketing Mix & Funnel Optimization: Own and optimize the global marketing mix to hit aggressive targets across core business KPIs: New User Acquisition (CAC/Volume/Quality of NU’s), Monthly Transactional Customers (MTC), Retention Rate, and Average Order Value (AOV). Marketing Mix will designed for both: sellers and buyers. End-to-End Partner Management: Lead the entire partner lifecycle globally from marketing perspectives—from initial validation, commercial modeling, and exploratory alignment to launching MVPs/pilots and driving long-term full-scale marketing integrations. Multi-Vertical User Ecosystem Growth: Strategically design partnerships and campaigns that accelerate the conversion of single-product users into multi-vertical platform users (e.g., cross-selling from Ride-Hailing to E-com/Food and vice versa). Commercial Impact & Net Revenue Generation: Ensure all marketing activities and partnerships are directly tied to financial performance. You will be responsible for calculating, forecasting, and delivering measurable Net Revenue Generation from all marketing-driven partner integrations.
