About the role
Media Analytics & Operations Manager Department: Strategic Communications Employment Type: Full Time Location: Kazakhstan Description The Media Analytics & Operations Manager will pioneer the automation and AI-driven transformation of our media intelligence and PR performance tracking. This role involves architecting and owning the entire analytics infrastructure within the Communications department, and transforming media analysis into a real-time, insight-driven system that directly impacts the Communications strategy of inDrive. Key
Responsibilities Communication Department Performance Own and automate the department reporting systems to streamline monthly coverage reports, quarterly snapshots, and ad-hoc analysis. Lead and automate tracking of the Communication Department KPIs and metrics, ensuring continuous, high-quality, and real-time performance tracking and reporting to stakeholders Media analytics and insights management Own and track a system of indicators for PR brand reputation (e.g., SoV, SoNM, Tier %, media coverage, etc.), help regional teams keep, track and report on them Architect and govern an effective set of analytical tools, including monitoring platforms and advanced AI/ML-driven models, to ensure high-quality communications analytics. Build automated dashboards that visualise Media & Sentiment metrics in real-time and allow for checking correlations with other brand and business metrics of the company Lead Insight-Driven analysis of the media landscape , proactively raising AI-powered alerts on significant landscape changes, hot topics or trends. Deliver dedicated analytical requests from different Communications teams, such as public incident media analysis, analysis of media activities of competitors, specific topics in media and so on to support data-informed decision making for all department streams. Collaborate across departments to enrich communications analytics with cross-stream data integration (SMM, Crisis, and Media analytics). Skills, Knowledge & Expertise At least bachelor's degree in Communications, Marketing, Journalism, Economics, Sociology, Computer Science or a related field Proven track record (4+ years) in media analysis, data science, with a focus on communications/marketing analytics automation. Expertise in building and maintaining analytical infrastructure and data pipelines , with strong proficiency in AI/ML tools for media monitoring, sentiment analysis, and performance measurement. Expert understanding of key PR performance indicators and sophisticated approaches to measurement. Experience in Tableau, Power BI или Superset. Proficiency in media analysis tools (e.g., MuckRack, Meltwater, YouScan) and data visualization platforms. Proficient Excel: Advanced Excel skills (pivot tables, VLOOKUP, complex data visualizations). Basic knowledge of SQL for extracting data from corporate data warehouses is a plus. Prompt Engineering: Ability to work with LLMs (ChatGPT, Claude, Gemini) to solve analytical tasks. AI Data Analysis: Proficiency in using tools like Advanced Data Analysis for quick correlation discovery in raw media statistics exports. Automation (No-code AI) is a plus: Experience in setting up integrations via Make (Integromat), Zapier, or internal AI agents for automated monitoring and alerting of anomalies in the media landscape. Job
