About the role
About
the Role The Acrobat Product Marketing team is seeking a Principal Product Marketing Manager to drive customer retention for Acrobat’s paid user base, with a focus on reducing churn and protecting long-term customer value. This role plays a key part in bringing the retention strategy to life by defining how we keep customers in the Acrobat ecosystem and proactively addressing churn risk through user-facing interventions. Partnering closely with a wide variety of cross-functional teams, this individual will influence how we retain and engage customers beyond initial purchase.
The role is responsible for ensuring we consistently reinforce the value of an Acrobat subscription, identifying key moments of disengagement or cancel intent, and translating insights into actionable customer programs that re-engage users before churn occurs. What You’ll Do • Define and evolve the end-to-end retention playbook for paid Acrobat users, identifying the highest-impact opportunities to improve long-term value • Identify key moments where users show signals of potential churn, and define how to proactively intervene before cancellation • Orchestrate customer touchpoints across product, account, lifecycle surfaces and more, to deliver cohesive retention experiences, in partnership with cross- functional teams • Develop strategies to reduce churn and contraction across plans, with a focus on keeping users within the Acrobat ecosystem • Define how Acrobat reinforces its value over time, including connecting high-impact features to meaningful engagement moments • Own retention messaging and positioning, developing clear narratives that reinforce why Acrobat is worth paying for over time, tailored to key segments, use cases, and moments of engagement or churn risk • Identify and document the primary use cases that drive sustained engagement, and ensure those use cases are consistently surfaced across product, lifecycle, and account experiences• Partner with Analytics and Data Science to understand drivers of churn, leverage propensity models, define “next best actions” and develop interventions that employ these insights • Act as a strategic advisor on retention experimentation, providing frameworks and marketing recommendations for in-product, account, and cancel/save testing to drive how Acrobat delivers sustained value beyond initial use cases • Convert insights into clear, actionable initiatives and roadmaps that enable cross-functional teams to complete tasks related to retention goals • Serve as the voice of Acrobat customer, aligning collaborators and ensuring retention priorities are reflected across product and growth initiatives What You Bring • 10+ years of experience in engagement & retention, lifecycle marketing, product marketing, or growth roles in SaaS or digital products • Proven track record of driving user-facing improvements in retention, engagement, and customer lifetime value • Ability to collaborate with analytics teams on initiatives such as cohort analysis, behavioral segmentation and experimentation frameworks • Experience working cross-functionally with diverse groups of teams including Product, Design, Lifecycle Marketing, Growth, Analytics, Data Science, Research, Go-To-Market, Finance and Payments teams • Ability to transform insights into clear strategy, roadmaps and execution plans • Strong communication and partner management skills; ability to influence and drive execution without direct authority • Ability to operate in a fast-paced, ambiguous environment and drive alignment About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive
