About the role
Gradial helps marketers and creatives move from idea to execution faster. Our platform turns intent into action, automating website updates, design system migrations, and ongoing content optimization while preserving brand integrity across every touchpoint. Backed by leading investors, we’re building software that adapts to the user, not the other way around. We move with urgency, operate with ownership, and solve hard problems from first principles. If you want to do ambitious work, take real responsibility, and help define the future of AI-native content operations, you’ll do your best work here.
The Role As a Strategic Growth Associate, you’ll work directly with Gradial’s leadership team to identify, engage, and develop relationships with senior decision-makers across emerging market opportunities. You’ll play a critical role in creating new growth opportunities by combining thoughtful research, strategic outreach, business judgment, and modern technology to drive measurable business outcomes. This role is designed for someone who thrives in high-ownership environments and enjoys building new growth motions from the ground up. You’ll help Gradial expand into new customer segments, uncover opportunities within Commercial and Enterprise markets, and create meaningful engagement with VP and C-suite leaders. Your work will directly influence pipeline creation, market expansion, and revenue growth. You’ll operate at the intersection of growth, sales, and executive engagement while helping shape how Gradial enters and scales new markets. You’ll also be expected to identify opportunities to leverage AI, automation, and scalable workflows to improve the effectiveness of our go-to-market efforts. What You’ll Own Partner closely with Gradial’s leadership team to identify and prioritize new market opportunities, customer segments, and growth initiatives Research organizations, buying committees, and executive stakeholders to develop targeted engagement strategies Help define and refine outbound approaches for Commercial and Enterprise customer segments Craft highly personalized outreach across email, LinkedIn, phone, and other channels that reflects executive voice and perspective Create meaningful engagement with VP and C-suite decision-makers across target accounts Generate qualified opportunities that contribute directly to pipeline growth and revenue objectives Build and execute targeted outbound campaigns aligned with company growth initiatives Develop account intelligence and market insights that improve targeting, messaging, and go-to-market effectiveness Leverage AI, LLMs, APIs, and automation workflows to improve prospecting, research, personalization, and operational efficiency Partner with executive support functions to facilitate seamless transitions from prospect engagement to executive conversations Maintain accurate pipeline visibility and CRM discipline within HubSpot Collaborate closely with Sales and Marketing to identify new opportunities for customer acquisition and market expansion Own key growth metrics including qualified opportunities created, pipeline generated, account engagement, and conversion performance What We Need 3-6+ years of experience in growth, business development, enterprise sales, account development, or a related go-to-market role Proven success creating qualified opportunities and influencing pipeline growth within Commercial, Enterprise, or B2B environments Experience engaging VP and C-suite stakeholders through highly personalized outreach and relationship-driven engagement Demonstrated ability to leverage AI tools, LLMs, APIs, and automation workflows to improve research, account targeting, personalization, and overall go-to-market effectiveness Exceptional written communication skills with the ability to communicate credibly with senior business leaders Strong research and analytical skills with the ability to uncover opportunities, identify buying signals, and develop account intelligence Experience working in an early-stage startup or high-growth environment Hands-on experience with HubSpot and LinkedIn Sales Navigator Strong organizational skills with the ability to manage multiple priorities and drive initiatives independently Comfort operating in ambiguous environments with a high degree of ownership and autonomy A proactive approach to problem-solving and a bias toward action Genuine curiosity about businesses, markets, and how organizations evaluate and adopt new solutions
