Head of User Acquisition

About Voicemod ✨ At Voicemod, our mission is to enable people to supercharge their voice wherever they communicate, fostering self-expression and belonging. We create audio tools that let gamers, streamers, and content creators shape their online identity with voice changers, soundboards, and real-time effects. Millions of people use Voicemod every day to enhance their interactions and have fun. We’re a team of 90+ people working remotely or from our Valencia HQ or our coworking space in Barcelona . We’re passionate about pushing the boundaries of audio and building products that make digital spaces more expressive and playful. At Voicemod, we care deeply about our people and users — if you share our passion, we’d love to meet you! Our Values 💜 At Voicemod, our values are more than just words — they shape

how we work every day: 🚀 Be Brave – Courage drives progress. 🏆 Show Ownership and Accountability – Impact begins with ownership. 🎸 Embrace Passion at Play – Passion builds success. 🤝 Grow Together – Go further by growing together.

About

the role 💡 Voicemod is looking for a Head of User Acquisition to own and drive top-of-the-funnel user acquisition performance across marketing-led channels. This is a senior management role with clear accountability for acquisition outcomes, budget management, and team leadership. The Head of User Acquisition translates company and marketing strategy into clear acquisition plans, targets, forecasts, and measurable results , ensuring sustainable and scalable growth. This role is accountable for acquisition performance , not for the full growth funnel. You will collaborate closely with Product, Growth, and Data teams, but product-led growth, retention, and monetization ownership sit outside this role .

What you'll do 💼 User acquisition ownership Be accountable for user acquisition targets per channel , including forecasting, performance reviews, and reporting . Own acquisition results across the following surfaces: Paid Acquisition (search, social, video, emerging platforms) Organic Acquisition (SEO, ASO, LLMs and platform visibility) Owned social channels (YouTube, TikTok, and future platforms) as intent-driven acquisition surfaces Influencers, creators, and affiliate programs Partnerships and distribution-led acquisition , in collaboration with the Partnerships team Ensure each channel has clear goals, ownership, and performance expectations. Strategy to execution planning Translate company and marketing strategy into clear acquisition plans by channel , defining priorities, targets, expected impact, and trade-offs. Define short- and mid-term acquisition plans aligned with business objectives and growth targets. Establish and maintain forecasting models to support planning and investment decisions. Performance & accountability Define and own acquisition KPIs, dashboards, and reporting cadence , ensuring visibility by channel, geography, and cohort. Review performance regularly, identify gaps, and drive corrective actions when results deviate from targets. Drive a culture of continuous experimentation and optimization , focused on scale, efficiency, and long-term impact. Budget accountability Manage the User Acquisition budget , including allocation, optimization, and efficiency across channels. Depending on the final model: Own the budget directly, or Recommend budget allocation and changes for approval. Ensure spend is aligned with business priorities and sustainable growth. Team leadership & scaling Lead and develop a User Acquisition team, expected to start with ~2-3 direct reports and evolve as the function scales. Establish clear ownership, roles, and operating rhythms across acquisition channels. Create structure and focus, enabling teams and senior individual contributors to perform at their best. Cross-functional collaboration Partner closely with: VP of Marketing to align acquisition execution with overall marketing strategy. Product and Growth teams to coordinate on product-led acquisition surfaces (without owning PLG performance). Data teams to ensure robust attribution, experimentation, and decision-making. Work alongside senior individual contributors with cross-funnel impact, ensuring clarity on scope, expectations, and accountability. What you'll need ✅ 5+ years of experience in user acquisition, growth, within B2C software products. Proven experience scaling consumer-facing products with millions of users in consumer entertainment, gaming, or creator economy products, ideally in desktop and/or mobile environments. Strong hands-on background on B2C acquisition targets and budgets, across paid and organic channels, with accountability for volume and efficiency. Demonstrated ownership of user acquisition targets , including volume, efficiency, and forecasting. Demonstrated experience owning organic growth channels, including SEO, content-driven acquisition , and creator or influencer ecosystems as primary growth levers Experience managing or influencing acquisition budgets , with a strong focus on ROI and sustainable growth. Native understanding of gaming and Gen Z digital culture, including YouTube and TikTok as discovery platforms, creator ecosystems, and community-driven distribution Ability to operate at senior manager level : translating strategy into execution plans, priorities, and trade-offs. Experience leading and scaling teams , setting clear goals, accountability, and operating rhythms. Strong analytical mindset, comfortable working with data, attribution models, and experimentation frameworks . Excellent communication skills and ability to collaborate cross-functionally. Fluent English (B2 or higher) written and spoken. Based in Europe (remote-friendly).