About the role
TL;DR Run the full sales motion end-to-end: source → reach out → qualify → pitch → close. You bring digital-marketing / SEO subject-matter expertise and the grit to send 50 cold messages a day. The last 10% of every sale is SME judgment — that's why this isn't a generic SDR seat. Why this role exists Sales today is founder-led, end to end. We need a counterpart who can run the same motion, because at our stage the front end and the close are part of the same conversation. We want someone with real digital-marketing or SEO chops so prospects feel they're talking to a peer, not a script.
What you'll do Top of funnel. Build target lists by ICP (specialty SMB services in the $1–10M range). Run outbound across email, LinkedIn, Instagram, cold calling. Test angles weekly. Qualify ruthlessly. Fit + timing + problem intensity. We'd rather skip a marginal call than waste the slot. Own the sales materials. Pre-call decks, case-study one-pagers, follow-up artifacts. We have internal agents that produce a lot of this for you — your job is to use them, give them better inputs, and review the output before it goes out. Run pitches and close. Bring SEO and digital-marketing depth to the conversation. Prospects need to feel you actually understand their problem. Feed market signal back. Objections that recur, language that lands, ICP refinements, pricing pushback. Weekly digest into
the team. Keep the CRM honest. Stages, notes, next steps. No dropped balls. Profile we're optimizing for Scrappy, young-ish in their career, hungry. Bias toward action. Has done agency or SEO/digital-marketing work — enough to talk credibly about audits, sitemaps, backlinks, AI-Overview optimization, content strategy. Comfortable with outbound volume and rejection. AI-native (drafts sequences and personalization with Claude, doesn't grind them out manually). Cares about systems, not just hitting today's number. Success looks like (first 90 days) Owns a meaningful share of new outbound volume by end of month 1. Books and runs discovery calls independently. First closes attributable to your pipeline by month 3. A working library of pitch materials and objection responses, kept current. Hard
