Business & Growth Product Marketing Lead

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services. We’re looking for a Business & Growth Product Marketing Lead for Easy Lens. In this role, you’ll lead growth strategy and execution across the Easy Lens ecosystem, spanning creator acquisition and activation, consumer engagement, monetisation, the development of new monetisation strategies, and go-to-market strategy for the AI-powered features and experiences that strengthen the platform. You’ll work closely with Product, Engineering, Marketing, and creator-facing teams to identify the highest-leverage growth opportunities, build repeatable systems, and shape the programs and messaging that drive adoption. This is an individual contributor role that requires a significant degree of ownership and influence across a cross-functional organisation. Success in this role will depend on strong analytical judgment, end-to-end execution, and effective use of agentic tooling to scale research, content, campaign operations, and growth analysis. What You’ll Do Creator growth Lead the growth strategy for creator acquisition, activation, and retention across Easy Lens. Own the creator funnel from awareness to first published Lens, with a focus on improving top-of-funnel acquisition, activation, and publish conversion. Develop programs that attract the next generation of Lens creators, including AI-native creators, casual makers, and more advanced game or web builders. Partner with Product and Engineering to surface clearer creator milestones, monetization signals, and success stories that improve retention and word of mouth. Identify opportunities to strengthen the creator experience through better onboarding, lifecycle programs, educational content, and growth loops. Consumer and monetization growth Help make Easy Lens a stronger consumer and creator surface by improving the loops between discovery, play, sharing, and monetization. Develop and refine monetization strategies that strengthen the value proposition for creators and users, and improve conversion from engagement into paid behavior. Use data to identify where users and creators drop off, then develop and execute campaigns across product surfaces, lifecycle messaging, landing pages, and paid or owned channels to improve outcomes. Translate product capabilities into clear user-facing value propositions that drive engagement, conversion, and repeat usage. GTM and ecosystem development Own the positioning and go-to-market strategy for the features that matter most to growth, monetization, and creator success. Build the connective tissue across Product, Engineering, PMM, Marketing, creator programs, and Sales so launches become real adoption, not just shipped features. Help define how Easy Lens is explained externally: not only as an AI tool for making Lenses, but as the easiest way to create, publish, distribute, and monetize interactive experiences on Snapchat. Shape the narratives, programs, and launch plans that connect product strategy to measurable business outcomes. Help establish repeatable operating rhythms for growth planning, campaign execution, measurement, and iteration. Knowledge, Skills, & Abilities Strong understanding of user growth, engagement, and monetization, with the ability to translate those insights into scalable growth strategies. Systems-oriented approach to growth, with an emphasis on repeatable programs rather than one-off campaigns. Ability to operate with high ownership in an early or undefined function and drive progress across a cross-functional organization. Ability to move fluidly between strategy and execution across funnel analysis, messaging, creative direction, lifecycle programs, and experimentation. Strong analytical judgment, with experience turning data and insights into actionable recommendations. High fluency with agentic tooling and a strong instinct for using it to scale research, content, campaign operations, and growth analysis. Excellent communication and cross-functional collaboration skills. Genuine interest in products that sit at the intersection of creator economy, AI creation, consumer entertainment, and monetization. Minimum