Creative Strategist, UGC

This isn't a role where someone hands you a brief and asks you to write the copy.

We want you coming up with the ideas.

Who we're looking for

You are probably extremely online.

You understand why someone stops scrolling, why they keep watching, and why they send a video to their group chat.

You have strong taste and can immediately tell when something feels forced, generic, or like a brand trying too hard to sound young.

You should be:

• Very good at writing hooks
• Naturally creative and able to generate lots of genuinely different ideas
• Deeply familiar with TikTok, Reels, Shorts, memes, creators, and internet culture
• Funny, or at least unusually good at recognizing what's funny
• Comfortable making content that's weird, edgy, specific, or slightly unhinged
• Interested in consumer apps, startups, technology, or products people actually use
• Comfortable looking at performance data and changing your opinion when something doesn't work
• Fast

We don't care much about where you went to school or how impressive your resume looks.

We care much more about your taste, ideas, and understanding of the internet.

If you've spent an embarrassing amount of time studying TikTok, that may genuinely be more useful here than five years at an advertising agency.

What success looks like

You won't be judged by how polished your strategy decks are.

You'll be judged by whether people watch the content.

The loop is:

idea → hook → script → creator → publish → learn → better idea

We want to eventually turn UGC into one of X1's largest acquisition channels.

A meeting lands on your calendar

If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.