About the role
About Handshake Handshake was founded on a simple belief that everyone deserves a path to a great career, regardless of where they went to school or who they know. Today, we power 25 million job seekers, 1 million+ employers, and 1,600 educational institutions. In 2025, we started Handshake AI and built the fastest-growing AI data business in history. We work directly with frontier AI lab researchers to create evaluations, publish benchmarks, and push the boundary of data. We’ve grown from $0 to ~$1B run rate and pay ~$60M to over 30K individuals every month.
Why join Handshake now: Shape how every career evolves in the AI economy, at global scale, with impact your friends, family and peers can see and feel Partner hand-in-hand with world-class AI labs, Fortune 500 partners and the world’s top educational institutions Work together with engineers, scientists, operators, and more from Palantir, Meta, Scale AI, and former YC founders Build a massive, fast-growing business with billions in revenue About Handshake AI Human data is the core infrastructure to AI advancement. Frontier AI labs currently improve model capabilities with various data-intensive post-training techniques. We believe that data spend for AI training will increase by 3-5x in the next few years and continue for much longer as models take on new domains. Handshake AI supports all of the frontier AI labs, working on their most complex data at the largest scale.
The Role Handshake built the eval and human-data infrastructure that frontier AI labs rely on to make their models better. We're now pointing that same infrastructure at the enterprise — helping Fortune 500 companies in banking, insurance, retail, and legal build the eval and improvement loops their AI agents need to work safely in production. This is the founding marketing role for that business — and at its core, a product marketing role: positioning, technical narrative, and sales partnership come first, with reporting into a team built by former Palantir go-to-market leadership and direct visibility to company leadership. If this line of business becomes what we expect it to, this founding role grows into a team you build and lead. Own positioning and messaging end-to-end — define the ICP, build the competitive narrative, and stand up the messaging architecture everything else runs on Translate technical proof points (evals, RL environments, model behavior) into content that credibly reaches technical buyers: POVs, case studies, executive bylines, sales narrative Build sales enablement from scratch — pitch decks, battlecards, objection handling — for a sales team currently working without a CRM or existing collateral Partner on the front line with sales and a deployment strategist/solutions architect — joining demos and discovery calls to close knowledge gaps in real time as