About the role
We are looking for a Senior Product Manager, Growth with 8+ years of experience (4-5+ of them in growth product) to own the first 30 days of the Homebase customer journey. We need a senior PM who has worked at a startup and can take over a complex, multi-user onboarding funnel, run fast experiments, and turn more of our 150K+ small businesses from freemium into paying customers.
What will you be doing?
- Owning everything that happens after a new customer signs up, from first onboarding to trial-to-paid conversion and the freemium fallback
- Digging into funnel data every day in Amplitude to find where users drop off, then working with Design and Engineering to ship fixes
- Running a fast A/B testing program to get business owners and their employees to their "aha moment" sooner
- Working with Growth Marketing to build onboarding for specific segments (e.g. restaurant-specific flows that match targeted landing pages)
- Setting an AI-first onboarding strategy and proving that the AI features you ship actually work
Key Requirements
- 8+ years of experience, with 4-5+ years as a Product Manager on growth, onboarding, or activation (growth product, not growth marketing or user acquisition)
- Has owned end-user onboarding for a complex, multi-product or multi-user product where users arrive with different goals (e.g. HubSpot-style platforms)
- Has owned onboarding end to end, ideally at an early-stage or scrappy company rather than as one small part of a big-tech team
- Strong hands-on skills in funnel experimentation, A/B testing, and behavioral analytics (Amplitude, Mixpanel, Statsig)
- Has partnered closely with Growth Marketing on segment-specific onboarding, and can work hybrid in Toronto or SF (in office every Tuesday and Wednesday)
About Homebase
At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.
We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?
Our mission is to make small business teams unstoppable. Homebase is the everything app for hourly teams, with employee scheduling, time clocks, payroll, team communication, and HR. More than 100,000 small (but mighty) businesses rely on Homebase to make work radically easy and superpower their teams.
Required skills
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Job details
Salary
$200,000 - $260,000
Location
Toronto, San Francisco
Experience
8+ years
Funding
Total raised
$189M
Last stage
Series D
Investors
Founders
Rushi Patel
Co-Founder
What happens next.
No applications, no recruiter spam. Just the intro.
Confirm the fit
A few questions to make sure this role is the right shape for you. Two minutes.
I pitch you to the company
I write the intro, send it to the founder, and handle the back-and-forth.
A meeting lands on your calendar
If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.