Product Marketing Manager Department: Corporate Marketing Employment Type: Full Time Location: Cyprus Description We are looking for a Product Marketing Manager (CRM) to drive growth, frequency, and retention for inDrive.Groceries and Restaurant Delivery. This role sits at the intersection of product, CRM, analytics, and growth. You will own end-to-end go-to-market and CRM strategies that turn food delivery into a habit-forming, high-frequency use case. Your mission is to translate product capabilities, assortment, and offers into clear, timely, and personalized communication — driving both first orders and repeat behavior through scalable lifecycle strategies. Key

Responsibilities CRM & lifecycle ownership Design and own CRM strategies across the full lifecycle Drive high-frequency CRM orchestration Lead multi-channel communication: push notifications, in-app banners (home, catalog, checkout, ride context) and WhatsApp / messaging channels Work with Bloomreach: segmentation, dynamic content and personalization, triggered and automated flows Data, events & analytics Own the definition and quality of product & CRM events required for funnel tracking, segmentation and targeting, experimentation and ML use cases Partner with analytics to track conversion to first order, repeat rate, frequency (orders per user), AOV / basket composition, CRM contribution to GMV Drive A/B testing Cross-functional leadership Act as a key connector between Product (Groceries & Food Delivery), Engineering, Analytics & Data Science and Local Marketing teams Support market rollouts across multiple countries: adapt CRM strategies to local behavior and supply, align with local assortment, pricing, and partners Skills, Knowledge & Expertise

Why join us Help us challenge injustice by creating fair choices for millions of people across 48 countries. Develop your professional skills with access to mentoring, career consulting, and learning programs. Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program. Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects. Work alongside people who take initiative, speak openly, and challenge themselves to grow. Improve your language skills through co-financed courses and internal speaking clubs. Annual salary from 54 200 EUR gross. Final

inDrive is a global mobility and urban services platform. The inDrive app has been downloaded over 240 million times and was the second most downloaded mobility app in 2022 and 2023. In addition to ride-hailing, inDrive provides an expanding list of urban services, including intercity transportation, freight delivery, task assistance, and courier delivery. In 2023, inDrive launched New Ventures, a venture and M&A arm.

inDrive operates in 888 cities in 48 countries. Driven by its mission of challenging social injustice, the company is committed to having a positive impact on the lives of one billion people by 2030. It pursues this goal both through its core business, which supports local communities via a fair pricing model, and through the work of inVision, its non-profit arm. inVision’s community empowerment programs help to advance education, sports, arts and sciences, gender equality, and other vital initiatives.

For more information, visit www.inDrive.com.

Product Marketing Manager

About the role

About inDrive

Other roles at inDrive

Job details

Company

Funding

Founders

What happens next.

Confirm the fit

I pitch you to the company

A meeting lands on your calendar