About the role
Main
Responsibilities Own product positioning, messaging, and differentiation in the market Drive go-to-market (GTM) strategy for new features and product launches Create sales enablement materials (pitch decks, one-pagers, battlecards, case studies) Conduct competitive analysis and maintain win/loss tracking Partner with Product, Sales, and Customer Success to align messaging Develop buyer personas and map customer journeys Support demand generation with content, webinars, and campaigns Gather and synthesize customer/market insights to inform roadmap Key Skills Strong written and verbal communication (messaging, storytelling) Market research and competitive intelligence Cross-functional collaboration (Product, Sales, Marketing, CS) Data-driven decision making (pipeline influence, win rates, adoption metrics) Content creation and campaign execution Familiarity with tools: HubSpot, Salesforce, Gong, Notion, Figma Experience
Requirements 5+ years in B2B Cybersecurity SaaS Demonstrated experience with product launches end-to-end Exposure to enterprise or mid-market sales cycles Bachelor's degree (Marketing, Business, or technical field preferred)