About the role

We are looking for a Founding Demand Generation Manager with 5+ years of experience to build the demand engine from scratch at a $1B+ AI company with no direct competitors. You'll be the first dedicated demand gen hire, responsible for driving pipeline across two distinct go-to-market motions — a white-glove ABM program for top accounting firms and a scalable outbound engine for in-house finance teams. This is a rare opportunity to join a company that's already achieved product-market fit with eager buyers and build the marketing machine that captures the market during a critical 16–18 month window. We want a builder who's seen what great looks like at a top company and has taken that playbook to a startup to scale it from zero.

What will you be doing?

Building demand generation programs from scratch to drive qualified pipeline for a brand new "in-house" segment targeting internal accounting teams, primarily through outbound and marketing-driven channels
Owning full-funnel campaign strategy and hands-on execution — from audience targeting and intent signals to campaign launch, conversion optimization, and pipeline reporting
Partnering closely with Sales, BDRs, and RevOps to ensure demand programs map to target accounts and ICP, not just volume — with MQLs as the initial North Star metric
Establishing lead routing, campaign measurement, and feedback loops where little infrastructure currently exists
Defining repeatable playbooks that scale across both a low-TAM, high-touch accounting firm motion and a high-TAM, programmatic in-house finance motion

We started Basis with the core belief that agents would become an integral part of knowledge work in the near future, and that accounting would be among the first and most important domains where this happened. Accounting is structured, high-stakes, and essential to every business on earth. It's also one of the most underbuilt areas in technology.

Here we are 3 years later, and Basis can now complete a partnership tax workbook end to end. Basis' abilities improve monthly and the rate of improvement itself is increasing. Every day accountants use Basis to create complex journal entries, debug difficult reconciliations, prepare technical accounting memos, and much more. We're deploying real agents to do real work in the real economy.

The world is going to look very different in 2030, and accounting will be at the center of that transformation in ways most people don't yet appreciate. Read more about how we're thinking about the work.

Founding Demand Generation Manager

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