Product Marketing Lead - Podcast Creator Marketing | Life at Spotify The Way We Play Find Your Team Start Your Journey All Jobs The Way We Play Find Your Team Start Your Journey Latest All Jobs Product Marketing Lead Podcast Creator Marketing Link copied to clipboard. Apply now Apply Marketing Permanent New York Spotify’s Podcast Creator Marketing team sits at the intersection of product, storytelling, and creator growth. We focus on helping podcast creators build audiences, grow their businesses, and succeed on Spotify. Working closely with partners across R&D, Marketing, and the broader business, we shape how creators understand and experience Spotify’s tools and opportunities. This is a high-impact team driving one of Spotify’s fastest-growing creator ecosystems. In this role, you will lead the go-to-market (GTM) strategy for new creator products and capabilities. You'll influence product strategy through close collaboration with the R&D and Insights teams, helping build tools that empower creators to grow their audiences and build sustainable careers on Spotify. You'll also partner with Creator Marketing, Communications, and Business teams to develop compelling product narratives and champion creator-focused initiatives across your product area.
What You'll Do Lead the end-to-end product marketing strategy for Spotify's core podcast and video creator capabilities, driving initiatives independently from concept through execution. Develop and communicate holistic go-to-market strategies for the core creator product portfolio, including product positioning, messaging, narrative, and commercialization plans. Define, track, and deliver against product adoption and growth goals, using data to measure success and optimize outcomes. Partner with Research and Insights teams to identify new opportunities through market analysis, competitive benchmarking, and synthesis of qualitative creator feedback. Collaborate closely with Product, Engineering, and cross-functional stakeholders to influence the product roadmap and shape the overall product and marketing strategy.
Who You Are At least 7+ years of product marketing or marketing experience within tech, media or social media platforms. (Strong preference for someone with creator economy experience.) Proven success leading complex, cross-functional initiatives at scale. Experience driving product adoption through positioning, messaging, and go-to-market strategy. Strong ability to influence and collaborate across Product, Engineering, Data Science, Research, and Marketing. Excellent communication and stakeholder management skills across all levels of an organization. Highly organized, with experience managing multiple priorities across global teams. Passion for creators, podcasts, video, and digital platforms, with a strong understanding of market and industry trends Where You'll Be This role is based in New York, New York. We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home. We ask that you come in 1-2 times per week. Learn about life at Spotify The United States base range for this position is $132,030- $188,615, plus equity (plus
bonus or commission. The
benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, 23 paid days off, 13 paid flexible holidays. Spotify is an equal opportunity employer. You are welcome at Spotify for
who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens. At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can. Our global
benefits Extensive learning opportunities, through our dedicated team, GreenHouse. Flexible share incentives letting you choose how you share in our success. Global parental leave, six months off - for all new parents. All The Feels, our employee assistance program and self-care hub. Flexible public holidays, swap days off according to your values and beliefs. Similar jobs Associate Manager, Marketing Science New York New York Marketing Advertising Marketing Permanent Manager, Growth Creative Strategy & Optimization, Markets & Subscribers New York New York Marketing Permanent Head of Backstage Marketing New York New York Marketing Marketing Operations Permanent See all similar jobs Quick clicks More about Marketing Marketing category See our New York office New York office Find out about Start Your Journey Start Your Journey Sound Good? Get to know our hiring process before you apply or find answers to any lingering questions, right here, right now. Start Your Journey Start Your Journey Read our FAQ Read our FAQ Communities Creators Developers Artists Engineering Research Stay Updated Instagram LinkedIn Twitter YouTube Career The Way We Play Students How We Hire All Jobs Reports Equity and Impact Report 2025 UK Gender Pay Report 2025 © 2026 Spotify AB. Legal Privacy center Privacy policy AI Notice About ads © 2026 Spotify AB. Legal Privacy center Privacy policy AI Notice About ads
Salary
$132,030 - $188,615
Location
New York, NY
Total raised
$2.1B
Last stage
Public
Investors
Martin Lorentzon
Co-Founder
No applications, no recruiter spam. Just the intro.
A few questions to make sure this role is the right shape for you. Two minutes.
I write the intro, send it to the founder, and handle the back-and-forth.
If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.