About the role
At Gaia Family , we're building modern fertility coverage that actually works — for patients and for employers. We partner with companies to offer IVF and egg freezing as a structured, outcomes-aligned, benefit that complements our existing consumer offering. We’ve already signed our first employer logos but are still early. We’re hiring a Product Manager to own and build our Employer product end-to-end. This is a zero-to-one GM role disguised as a PM role. We’re an ambitious, fast-moving team backed by top-tier investors (including Valar Ventures and Atomico).
The Role You will own the Employer product line like a business, in close partnership with our Head of Employer sales. You will: Define the strategy Ship the product Close feedback loops with customers (both employers & employees) Drive revenue impact Build the system from scratch You’ll also work directly with our Head of Product, engineering team, exec team, Ops, Finance and Legal. If you want to just manage a backlog, this is not the job for you. If you want to build a business inside a company, it is 💪 What you will own: 1. Employer Product Strategy You will define the long-term vision for Gaia’s employer offering, turning ambiguity into a crisp roadmap. This will require you to clarify ICPs (mid-market vs enterprise) alongside Sales, whilst working with Finance to shape packaging, pricing, and plan design. 2. End-to-End Employer and Employee Experience We want to create a lovable employer and employee experience that stands out in the fertility & family-building landscape. 🧡 You’ll be responsible for surface areas ranging from customer sales conversations to the implementation & onboarding experience, and employee enrollment & usage. You will need to obsess over the full system, not just one aspect. 3. Revenue & Unit Economics You will co-leading the ROI strategy for our employer product. This means: Understanding case rates, utilization, loss ratios Partnering with Finance on pricing experiments Improving margins through product & process design You will focus on these metrics like a GM would. 4. Cross-Functional Collaboration You will work with teams across the business, you will: Align with Sales & Legal on what we sell Partner with Ops on what we can operationalize Work with Eng to build scalable systems Run tight weekly reviews Who we're looking for Someone who... Is deeply collaborative with a builder mindset Is solution-oriented - when we encounter challenges, you are already brainstorming on how to solve Is curious and eager to learn Has deep ownership Works cross-functionally successfully Isn't afraid to roll up their sleeves and when needed, "wear many hats" to execute successfully Is AI-native and excited about the future of EPD & tech You Might Be a Fit If You… Have 5–10 years B2B experience in product or growth roles - ideally in high-growth fast-paced startups Have built or worked on an employer healthcare product before Care about revenue and margin, not just UX polish Love ambiguity Are AI-native, constantly testing out the latest tools to scale yourself & your team Can go from whiteboard → SQL → customer call → Figma → pricing model in the same week Have high energy and bias toward action