About the role
EMEA Lead - Couriers Department: Delivery Employment Type: Full Time Location: Cyprus Description We are looking for a regional leader to own and scale courier delivery growth across EMEA markets, including Kazakhstan, Nigeria, Egypt, Pakistan, Indonesia, and others. This is a high-impact leadership role at the intersection of business development, operations, product, and growth. You will be responsible not only for execution, but also for defining the direction of the business — building a scalable SMB+ segment through use cases (clients with 100–5,000 deliveries per month), shaping the go-to-market strategy, and driving sustainable growth across diverse markets through partnerships. You will lead a team of 5+ people and work cross-functionally with Product, Marketing, Supply, and Operations teams to unlock the next stage of growth. Key
Responsibilities Own regional strategy & growth Define and execute the growth strategy for courier delivery across EMEA. Identify and prioritize high-potential markets, segments, and verticals (SMB / SMB+). Drive expansion from early-stage growth to a structured, scalable business. Build and scale SMB segment Develop and validate a value proposition for SMB clients (100–5,000 deliveries per month). Design scalable go-to-market models (sales-led, hybrid, partnerships). Own unit economics, pricing strategy, and monetization models. Lead and develop a high-performing team Manage and grow a team of 5+ across multiple geographies. Set clear goals, build accountability, and develop strong local ownership. Hire and scale
the team as the business grows. Drive cross-functional alignment Act as the key interface between Business, Product, Marketing, and Supply teams. Align the product roadmap with real market needs (SMB tools, integrations, supply control). Partner with Supply teams to ensure reliable courier availability and quality. Work with Marketing on user and merchant acquisition strategies. Own performance & operational excellence Build and maintain clear reporting systems and performance tracking. Monitor key metrics: growth, retention, unit economics, service quality. Drive continuous improvements in processes, efficiency, and scalability. Generate insights & shape product direction Translate market signals into product
