About the role
Who We Are UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters’ music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform. The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency). We are looking for a VP of Marketing to join UnitedMasters! This role is based in Brooklyn, New York with four days in-office and one day remote.
What You'll Do Build and scale a social presence that moves at the speed of culture Turn UnitedMasters' social channels into a defining advantage for the company, not a support function Lead a culturally fluent, fandom-native social strategy attuned to the conversations, creators, and moments shaping music and pop culture in real time Set UnitedMasters apart from category competitors: define a social presence and brand voice that legacy distributors can’t replicate, leveraging music, culture, and our deep artist relationships to build a moat that the rest of the category can’t cross. Build
the team, operating model, and content engine to ship at the speed culture moves Partner with artist services and the music team to share artist wins consistently, turning our roster into our best storytellers Set and execute the strategy Create and execute a 360 marketing strategy to attract, retain, and engage both sides of our marketplace: artists and brands/licensors Own the marketing budget across channels, hitting acquisition targets and brand-building goals while meeting CAC and marketing efficiency benchmarks Develop product positioning and messaging grounded in user research, market insights, and a deep understanding of the platform Own brand, PR, and paid marketing Define and refine UnitedMasters' brand: how we present ourselves to artists, brands, and the broader culture, and find the right mix of brand and growth investment for our stage Lead paid media strategy across digital, offline, and emerging channels, leveraging Translation's creative firepower as we scale Own PR and communications strategy: partner with internal and external PR resources to land earned media that amplifies our cultural moments, fuels artist and brand growth, and reinforces our differentiation in the category. Partner with Brand Partnerships & Events to develop tentpole activations that showcase our artists, platform, and differentiation Be a connective thread across the company Serve as a thruline across product, engineering, data science, design, music, sales, and Translation, unifying our narrative and building efficient cross-functional processes Define creative briefs and act as a key stakeholder in reviewing concepts and assets against our marketing objectives Minimum
