About the role
GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software. * Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab. An overview of this role The Enablement & GTM AI function is part of the CRO organization. Enablement is instrumental in helping GitLab grow at a more accelerated pace and achieve our ambitious revenue targets. The enablement organization comprises enablement leads serving the CRO business functions, a centralized content group, AI tech resources, and an operations team. This role reports to the Vice President, Enablement & AI Strategy. What You’ll Do Support two VP organizations (New Business and Sales Development/SMB) with all their enablement needs from content build to training delivery to analytics. Develop and lead the successful execution of enablement programs to ensure internal high velocity reps and leaders are equipped with content, resources, tools and training to effectively differentiate and sell the GitLab solution. Partner with field leadership across the globe to identify needs, build out plans, and tailor/deliver content, customized to the nuances of the specific teams/markets. Scope and build new enablement content, including programs focused on product knowledge, skill development, onboarding, leadership development, and many other areas, specifically for the New Business and Sales Dev organizations Collaborate with the enablement content team, and other business SMEs to identify and develop role-specific training and enablement curriculum for the New Business and Sales Development teams. Ensure alignment of enablement activities with key internal and external events, such as new product releases, customer meetings, campaigns, and essential industry trade shows. Leverage Salesforce, Cornerstone, Gong, and other tools to deliver training and educate the field on how to use specific tools in the region and identify gaps to determine how to best support New Business and Sales Development teams Equips field teams for AI best practices for areas such as account research, tiering, and messaging. Develop seller training job aids, supporting materials, and assessments to enhance field effectiveness across the organization. Measure and report on the effectiveness of enablement investments and the programs delivered. Determine opportunities for improving the learning experience and identify innovative techniques for program delivery. What You’ll Bring Demonstrated progressive experience in a software sales, new business/sales development, or enablement role. Ability to continuously meet due dates and execute on projects with positive impact from stakeholders. Experience building relationships with sales leaders and their teams. Software sales or sales enablement experience, preferably with expertise in DevOps and/or Open Source. Working knowledge of sales training technology and methodologies; demonstrable experience with enablement concepts, practices, and procedures. Actively incorporates AI tools into daily practices to accelerate content development, program design, and ideation - and can model this behavior for the teams they support. Relevant experience preparing, developing, and executing sales effectiveness strategies, tactics and action plans. Ability to quickly understand technical concepts and explain them to audiences of varying technical expertise (sales team, customers, channel partners, and internal support partners). Strong ability to interact and influence effectively with field professionals and management. Exceptional written/verbal communication and presentation skills. Team player with strong interpersonal skills, skilled at project and change management and cross-functional collaboration. Ability to thrive in a fast-paced, unpredictable environment. Ability to use GitLab Aligns with GitLab Values How GitLab will support you
