About the role
About Backstory Backstory (formerly People.ai) is the leading AI answers platform for sales teams. With more than a decade of training AI models on billions of sales interactions, Backstory enables modern sales teams to ask questions and get the right answer in the moment directly within their existing AI workflows. Sales leaders from companies like Red Hat, Five9, Palo Alto Networks, Iron Mountain, TransUnion, Randstad and others rely on Backstory to get trusted answers wrapped in real business context helping them orchestrate deals more effectively and drive revenue. By connecting every signal to the right accounts and opportunities, Backstory shows teams exactly what is happening and what to do next. Customers across industries including enterprise, cybersecurity, data and analytics, and defense use Backstory to drive trillions in pipeline and revenue. Recognized by Gartner and Forrester, the Inc. 5000, Y Combinator Top Companies, and the Forbes AI 50, Backstory is based in San Francisco and backed by ICONIQ Capital, Andreessen Horowitz, Lightspeed Venture Partners, Akkadian Ventures and Mubadala Capital.
The Role We are hiring a Senior GTM Enablement Manager to design and scale onboarding and ongoing enablement programs across the go-to-market organization. This role ensures every new hire builds strong product and GTM fluency from day one and continues developing expertise as our product and market evolve. You will partner closely with Product, Marketing, Sales, and Customer Success to identify enablement gaps, deliver high-impact programs, and drive measurable improvements in ramp time, productivity, and pipeline generation. \n
Responsibilities Build and launch a comprehensive onboarding program that all new hires complete within their first two weeks, achieving full completion and strong satisfaction scores Create and operationalize a GTM enablement strategy that supports continuous learning through structured training, certifications, and ongoing programming Establish a consistent enablement cadence with a defined training calendar, measurable engagement, and successful certification completion across GTM teams Partner with GTM and Product teams to assess enablement effectiveness, gather feedback, and translate insights into targeted training and programs Build strong cross-functional alignment with Product and GTM by incorporating feedback loops and deal analysis to continuously improve enablement impact Work closely with Product to stay aligned on roadmap, releases, and technical documentation, ensuring all enablement materials remain current and accurate Collaborate with Marketing and Product Marketing to maintain competitive intelligence and ensure clear articulation of differentiation in training materials Provide regular updates to competitive intelligence and key training materials in partnership with Product Marketing Serve as the AI lead for the Marketing team by evaluating tools, developing best practices, and delivering training that improves team efficiency and output Drive adoption of AI tools within Marketing through structured evaluations, documented best practices, and high-impact training sessions Develop and scale a dedicated BDR onboarding and enablement program that improves ramp time and increases pipeline generation with strong team feedback Contribute to external content initiatives including blog posts, guides, and webinars, ensuring consistent delivery aligned with marketing priorities and campaign timelines