About the role
This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office.
Who We Are:
Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.
Job Description:
The Marketing Leader (HPE Japan Geo) is a leadership role, and the successful candidate will have a strategic mindset with an ability to confer and influence outcomes with the senior leadership of the HPE business. The role will report to the HPE General Manager of APJ Marketing.
The ‘Marketing Leader’ for Japan will be responsible for all aspects of marketing for the Japan region. This includes planning with key stakeholders (incl. customer and partners) and converting top business priorities into impactful marketing execution plans. This role will be part of the Japan Geo leadership team and will represent all HPE marketing within that group. This role will also be part of the HPE APJ Marketing Leadership group.
Here are the key attributes of the role :
Increase HPE’s revenue and market share by architecting innovative and effective marketing plans, see them through to execution, measure results and reflect on learnings for the future
Improve Annual Satisfaction Survey scores including brand related metrics for customers and partners as well as employee survey scores for direct team members
Improve our skills as marketers by building a vibrant HPE Marketing team in Japan which includes extended HPE Channel marketing community to share, create and leverage best practices globally
Help bring to life HPE’s vision and strategy through effective field and channel marketing execution
Your Key Responsibilities
Drive end-to-end marketing execution and planning with a focus on demand generation across all marketing tactics including events, direct marketing and digital marketing. This includes both HPE Direct and Channel led executions.
Primary Organizational Linkages:
Sales and business teams: Work closely with HPE Business unit leaders (Ex. Hybrid Cloud, Compute, Channel etc.) and translate top priorities into impactful execution plans
Overall leadership role for marketing in Japan will mean working closely with APJ Marketing leader and APJ/ WW team members to uphold HPE’s global marketing framework and policies in the region
Develop strong C Level relationships with key HPE channel partners and customers
Potential KPIs
Pipeline (incl. conversion metrics) and ROI for overall business and strategic areas of the business
Customer Engagement Metrics, Awareness metrics, Media efficiency and demand waterfall metrics
Focus Channel partner growth for those with DF (Development Funds) investments
Customer Acquisition (New Revenue, incremental impact)
Employee satisfaction scores and metrics
Partner satisfaction scores related to co-marketing
Overall utilization of budgets
Strong compliance and ethics posture
Key Decision Right(s) and influence:
Allocation of budgets across the media mix
Managing a team that helps with planning and execution of marketing campaigns, in accordance with HPE Global marketing framework
Roles of team members reporting to the successful candidate (Does not equate one on one to resources, only meant to outline team capabilities):
Media Mix Planner
Events Planning and Execution
Mktg Operations
Partner Marketing
DF Administrator
Sales Liaison
About You
Business Analyst (BA) or bachelor’s degree in marketing or related business fields is mandatory; Master of Business Administration (MBA) is preferred
15+ of years marketing experience
People management skills and experience are mandatory (Min 7 years)
Experience in leading the marketing function or sub-function for an IT solutions organization in Japan
Partner or Enterprise sales and marketing experience, industry or channel experience in the IT industry will be a plus
Co-marketing experience and experience in administering and managing channel marketing investments is mandatory
Strong people management skills and ability to leverage a matrix organization to deliver the right outcomes for the HPE business
Innovation mindset, continuously innovate and bring to the table new marketing execution ideas and campaign suggestions which reflect the trends that are shaping our industry (Ex. AI in marketing)
Vendor management experience: Ability to develop and enhance close working relationships with local and global vendors
Strong posture on compliance, plan and execute within ethical, financial and legal boundaries at all times
Deep understanding of Marketing principles and strong grasp over an ever evolving Martech tools
Experience in developing and driving strong outcome-oriented relationships with partners
Excellent written/ oral communication and analytical skills
Strong interpersonal skills: ability to thrive in matrix environments and work effectively within virtual teams
Strong negotiation and influencing skills with vendors and stakeholders
Ability to interface effectively with different levels of management and functional stakeholders in HR, Finance, procurement and related functions
Fluency in English and Japanese language, written and oral
Ability to work in a multi-cultural, multi-country and diverse business environment
Comfortable with hybrid work arrangement which includes a mix of remote, onsite with partners, at events and in HPE premises. Ability to travel for work
Additional Skills:
Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}What We Can Offer You:
Health & Wellbeing
We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
Personal & Professional Development
We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
Unconditional Inclusion
We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.
Let's Stay Connected:
Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.
Job:
MarketingJob Level:
Director
HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity.
Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.
HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.
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