About the role
Job Title: Sales Development Representative (SDR) Location: Atlanta Reports to: SDR Manager Department: Marketing About WitnessAI: WitnessAI is a fast-growing, AI Security startup dedicated to enabling safe and effective AI use for enterprises. Our cutting-edge platform helps organizations innovate and enjoy the power of generative AI, without losing control, privacy, or security. Role Overview: We're seeking an ambitious and results-driven Sales Development Representative (SDR) to join our dynamic marketing team. As an SDR, you’ll be the first point of contact for potential customers, generating leads, qualifying prospects, and setting appointments for the sales team. You will play a key role in the growth of our business by driving top of funnel outreach and pipeline growth. Key
Responsibilities: Lead Generation & Prospecting : Identify and prospect new business opportunities through a combination of inbound and outbound strategies, including cold calling, emailing, and social media outreach. Strong emphasis on proactive outbound prospecting - researching target accounts, personalizing outreach, and driving first-touch conversations to create pipeline. Qualifying Leads : Engage with leads to qualify their needs, budget, and timeline, and ensure they are a good fit for our platform. Nurture Relationships : Build rapport and maintain ongoing communication with prospects, educating them on our product offerings and the value of WitnessAI. Scheduling Demos/Meetings : Book qualified meetings and product demos for the sales team, ensuring smooth transitions from SDR to the supporting Regional Sales Director(s). CRM Management : Update and manage prospect data in our CRM (Salesforce), ensuring accurate tracking of outreach, meetings, and pipeline activity. Collaboration : Work closely with sales and the marketing team to align efforts and ensure a seamless handoff of qualified leads. Sales Training & Development : Participate in regular training sessions to sharpen your sales skills and knowledge about our products, the industry, and best practices.
