About the role
Our Mission Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable. Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down. We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on. Your Impact on our Mission Zocdoc’s most important asset is our people. As a CRM Marketing Manager you’ll play a meaningful role in making sure we build interesting and effective campaigns that engage patients and ultimately drive sessions and rebookings.
The role will play an integral part in driving revenue and patient loyalty via CRM channels. If you’re ready to help us transform healthcare, we want to hear from you! You’ll enjoy this role if you… Have a passion for technology and improving patients’ lives Enjoy using data and analytics Are a strategic thinker who can seamlessly shift between high-level planning and hands-on execution Highly organized, impeccable attention to detail, and great at prioritizing what needs to get done now, and what should wait until later Love ideating, executing, and testing new ideas Are action-oriented; you understand that ideas are easy, but implementation is where the magic is Work well in a fast-paced, dynamic environment and are able to manage competing priorities Your day to day is… Owning end-to-end campaign development process, including list/segment creation, test setup, email development, QA, deployment and analysis Developing, planning, executing, and optimizing CRM campaigns through rigorous, hypothesis-driven A/B or multivariate testing, using email, SMS, push notifications, and in app messages to meet business goals Brainstorming new campaign ideas and collaborating with cross-functional teams like Engineering, Product Marketing, Product, Analytics, Design, and Brand to execute marketing campaigns and support cross-functional initiatives with no supervision Monitoring deliverability and maintain email health metrics to determine optimal frequency and form of communications Owning CRM metrics for sends, opens, clicks, and downstream metrics like sessions, app downloads, and bookings for campaigns and ensure send triggers and messages are functioning properly Driving engagement booking targets You’ll be successful in this role if you have… 7+ years of work experience in a highly analytical CRM role Proven track record of ideating and executing highly impactful CRM marketing campaigns to drive business objectives Strong analytical skills (particularly within Excel and Looker) and the ability to leverage data for insights and action. Deep Braze knowledge - you are a Braze power user and adept at HTML Incredible attention to detail especially when it comes to campaign QA Strong written and verbal communication skills Ability to quickly build relationships and influence behavior with other teams across the company Ability to manage multiple projects and priorities at once in an ever-changing environment Ability to push through barriers to get things done with a sense of urgency SQL and Looker experience (preferred)
