About the role
We're looking for a Head of Data Analytics to own and evolve the data function at BetterSleep — platform, people, and strategy. You'll manage a small team of data scientists, own the roadmap for our data infrastructure, and serve as the strategic data partner to product, growth, and executive leadership.
Our team sits at the intersection of consumer product, performance marketing, and data science — and we're building the data foundation to make all three faster and smarter. We run sophisticated UA programs across Facebook, Apple Search Ads, TikTok, and CTV; we run a continuous experimentation program across subscription pricing, onboarding, and content; and we have a growing Firebase + BigQuery data platform that powers it all. We're a lean, high-conviction team and we move fast.
What You'll Do
Data Platform & Engineering
- Own the architecture and reliability of the UA data pipeline — BigQuery, dbt, Jenkins, AppsFlyer/SKAN attribution, and downstream dashboards and Mixpanel warehouse sync
- Drive the migration of remaining Python transformation scripts into dbt; establish CI/CD, testing standards, and dev/prod environment hygiene
- Partner with engineering on the ingestion layer (ad platform APIs, Firebase, custom subscription backend webhooks) and upstream data quality
- Evaluate and introduce new tooling when clearly the right call; default to keeping the stack simple
Analytics & Measurement
- Own the definitions, logic, and reliability of core metrics: installs, trials, trial-to-paid, RPP, ROAS, CAC, LTV, churn
- Lead attribution methodology — MMP (AppsFlyer), SKAN 4, SSOT deduplication — and translate clearly to UA and executive teams
- Support the experimentation program: help PMs and the UA team design tests, validate results, and build statistical muscle across the org
- Build and manage experimentation infrastructure (A/B testing platforms, statistical significance frameworks)