About the role
About
the Role We're looking for a Growth Marketing Manager to own performance marketing, social channels, and to drive the experimentation that turns them into qualified pipeline and earned visibility. This is a hands-on role for a data-first operator who treats every program as an experiment, lets the numbers decide what scales, and has the track record to back it up. You'll own paid performance across search and social, run our organic and paid social channels, and drive PR in close collaboration with Content Marketing. You'll work alongside a team of Growth, Brand, and Content marketers, sharing learnings and compounding what works across the function.
What You'll Do Performance Marketing (Core Mandate) Own paid performance across search and social, from strategy through daily execution and optimization Manage spend against pipeline and efficiency targets, and make the allocation calls Own web conversion rate optimization across landing pages and on-site experience Drive backlinking and other earned-visibility strategies to build domain authority and organic reach Support the ABM program with personalized targeting and experimental optimization Run audience, creative, and spend testing, and scale what earns it Own performance analytics across funnels and attribution Social Channels (Owned) Own organic social across the company page and executive amplification Manage day-to-day execution of paid and organic social, with a clear point of view on reach, engagement, and conversion Translate social engagement into measurable pipeline contribution Public Relations (with Content Marketing) Collaborate with Content Marketing to run the PR program in house, keeping coverage moving and on message Place press releases, announcements, and reactive news opportunities across product launches and company milestones Amplify earned coverage across social and owned channels to extend its reach Track PR performance and tie coverage back to awareness and pipeline where possible Analytics & Reporting Track and report on performance, social, and PR, including spend efficiency, conversion, coverage, and overall pipeline impact Share results and tradeoffs with