Founding Marketing Lead

Ready to apply? Let us help you stand out.

Manage content pipeline and calendar

• Own the content calendar across all channels.
• Ensure a consistent cadence of content is being produced and published.
• Make sure each active channel has content that is working and improving over time.
• Coordinate inputs from product, sales, and leadership into the content pipeline.
• Continuously refine what gets created based on performance.

Distribute content

• Own getting content in front of the right audience.
• Publish and adapt content across channels including:
• Website
• Email
• LinkedIn
• YouTube
• Search / SEO
• Webinars
• Conferences
• Local events
• Partnerships
• Print
• Gifts
• On-site / guerrilla marketing
• Test new distribution ideas and double down on what works.

Measure what works

• Track what content and channels drive:
• Demo requests
• Trials created
• Identify what’s working and increase investment there.
• Adjust or stop what isn’t performing.

Stay close to the product and customer

• Develop a strong understanding of the product and what’s coming next.
• Work closely with product and sales to understand customer pain points and use cases.
• Help ensure messaging stays clear, accurate, and grounded in real workflows.

Use AI to move faster

• Use AI tools to speed up content creation, editing, and distribution.
• Build workflows to repurpose content (e.g. long-form → clips → posts → email).
• Continuously look for ways to increase output and quality through automation.

What we’re looking for

• 3–5+ years of experience in product marketing, content, or a similar role.
• A track record of creating content yourself (not just managing others).
• Strong writing and communication skills.
• Comfort working across formats (writing, video, social, etc.).
• Someone who ships quickly and consistently.
• Ability to operate with ownership and minimal structure.
• Interest in using AI tools to increase speed and output.
• Excited to work closely with founders, sales, and product teams.
• Comfortable with working remotely

Nice to have

• Experience in B2B SaaS or technical products.
• Experience in construction or AEC software.
• Experience with case studies and customer storytelling.
• Experience with SEO, lifecycle email, or video content.

What success looks like

• Your primary KPI will be a measurable increase in demo requests and trials driven by marketing, measured by SQLs produced (Sales Qualified Leads). 
• High-quality content is being shipped consistently across channels.
• Each key channel has a clear cadence and improves performance.
• Clear understanding of what content and channels work.
• Resolve is increasingly well understood by target customers.