Senior Analyst, Brand Strategy and Measurement

requirements, ensure successful delivery of data inputs, and support the execution of measurement studies. Own the day-to-day management and analysis of KAYAK's global brand tracking program, including vendor coordination, study implementation, and insight generation. Monitor key marketing and business performance indicators, identifying trends, opportunities, and risks across markets. Conduct analyses to support strategic decision-making, annual planning, performance diagnosis, audience understanding, and investment optimization. Contribute to the evolution of KAYAK's measurement framework by identifying new methodologies, tools, and opportunities to improve how we understand marketing effectiveness. Please apply if you have: 4–6 years of experience in marketing analytics, measurement, paid media, strategy, or a related analytical function — ideally within a consumer technology, travel, or digital-first environment; equivalent experience, training, or transferable skills are also considered. Experience evaluating and optimizing marketing performance across digital and/or offline media channels. Familiarity with marketing measurement approaches such as incrementality testing, attribution, brand lift studies, or media mix modeling. Demonstrated ability to use data and analysis to influence business decisions and improve marketing performance. Proficiency in Excel and SQL for data analysis; experience with Python is a plus. Familiarity with marketing and analytics platforms such as Google Analytics, Adjust, Meta Ads Manager, Google Ads, or similar tools. Experience with data visualization tools such as Looker, Tableau, Power BI, or Google Data Studio. Strong organizational skills with the ability to manage multiple projects simultaneously. Clear, confident communication skills — you can explain complex analytical concepts to both technical and non-technical audiences. A curious, collaborative mindset and a genuine interest in continuously improving how marketing effectiveness is measured and understood. Experience working with external agencies, research vendors, or measurement partners is a plus.

Benefits and

Perks Work from (almost) anywhere for up to 20 days per year Focus on mental health and well-being: Company-paid therapy sessions through SpringHealth Company-paid subscription to HeadSpace Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!) No meeting Fridays Paid parental leave Generous paid vacation + time off for your birthday Paid volunteer time Focus on your career growth: Development Dollars Leadership development Access to thousands of on-demand e-learnings Travel Discounts Employee Resource Groups Competitive retirement and health plans Free lunch 2 days per week There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this Connecticut-based role is $110,000-120,000 . We offer a competitive base salary and

benefits including: health

benefits; flexible spending account; retirement

benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave

benefits. This role is eligible to be considered for an annual

bonus. Inclusion At KAYAK, we want everyone to have the space to grow, share ideas and do great work. That's why we're focused on hiring the best talent from all walks of life and experiences, supporting them well and making sure no one feels like they have to fit a mold to belong here. Need any adjustments for the interview, application or on the job? No problem - just give us a heads-up. We've got you. #LI-AS1

A meeting lands on your calendar

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