About the role
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. The Creative & Marketing team at Snap articulates and brings to life
who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class marketing organization. With functions spanning global business and consumer marketing, consumer insights, creative, brand marketing, and marketing operations,
the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem. We’re looking for a Manager of Consumer Marketing to drive global product marketing communications across both business and consumer audiences. This is a high-impact leadership role focused on driving understanding, consideration and adoption of Snapchat and Snapchat’s advertising solutions. You’ll operate as a key cross-functional connector across Product Marketing, Communications, Events, Sales, and Partnership Organizations to bring Snap’s global business and consumer brand and product positioning to life. You’ll do so by developing narratives, audience-first programs, and leading global campaigns that inspire and activate businesses and consumers on Snap. This role reports to the Senior Manager of Consumer Marketing and plays a key part in shaping Global Business and Consumer Product Marketing Strategy. What You’ll Do: Create and execute Snap’s product and brand marketing strategy, positioning and programs which communicate Snap’s value proposition for consumers and businesses. "Develop a deep understanding of Snap's audience personas, mindsets, attitudes, values, and behaviors. Develop highly creative, innovative consideration campaigns, narratives, success stories, thought leadership, industry partnerships across audiences. Craft value propositions and messaging frameworks that are fueled by audience insights to capture new customers and sustain existing relationships. Partner Across Snap: Collaborate deeply with Product Marketing, Sales, Comms, Insights, Partnerships and Regional teams to ensure messaging, storytelling, and product positioning resonate with our audience. Drive Global Consistency: Develop playbooks, toolkits, and frameworks to standardize how we market to and with our audiences worldwide. Measure, Optimize, Scale: Define success metrics, measure campaign performance, and continuously iterate based on insights. Bring a test-and-learn mindset to everything we do. Lead with Innovation: Stay ahead of advertising trends, platforms, and community behaviors. Identify new opportunities to drive cultural relevance and differentiate Snap. Knowledge, Skills, & Abilities: A deep proficiency in storytelling, with experience translating insights, product information, and data into client-facing marketing presentations. Ability to initiate and drive projects to completion with minimal guidance, and to work independently as well as collaboratively in a team environment. Ability and experience thinking creatively, communicating and presenting to large groups, and a deep proficiency in brand building. Exceptional analytical and problem-solving skills. Ability to engage all levels of the organization, with excellent relationship management abilities/strong interpersonal communication skills. Ability to handle conflict appropriately, know when to delegate issues cross-functionally, and when to apply common sense. Excellent organizational skills, acute attention to detail, and the ability to handle multiple tasks in a fast-paced and time-sensitive environment. Excellent written and verbal skills, and a strong sense of professionalism. Ability to effectively plan and manage projects for on-time delivery. Demonstrated ability to use data to inform decision making and improve results. Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos, and other marketing materials. Minimum
