About the role
As Marketing Lead at Infracost, you will develop and execute marketing strategies to drive customer acquisition and brand awareness, create and maintain the marketing calendar, own messaging, build and manage marketing content including website copy, blog posts, case studies etc.
You’ll work directly with our CEO and co-founder, Hassan. We love data driven decisions, and sometimes to get real data we have to make bets. We love a self-starter mentality, in fact it is one of our key cultural pillars (JEDI), and we see it working across the company every day. You’ll also be working with everyone else on the team - from engineering to product to sales. You’ll pull people in to do demos, webinars, write content, and attend events (our big one is FinOps X in San Diego every year).
If you love wearing multiple hats (we are a startup), balance strategic direction with hands-on execution, and contribute ideas, you will love it here! We also love experimenting, so let’s put some ideas to the test and see how well they work.
Finally, as we grow, we will need to build the team around you. Excited to meet you 🙂
Timezones
This position must be based in US and Canada timezones and will work closely with our founders on the West Coast. We are fully remote and have our all-company weekly meetings at 10am Eastern / 7am Pacific.
What you’ll be doing
- Managing the end to end of our marketing function
- Looking after, and iterating on the Marketing funnel and KPI dashboard
- Owning our marketing strategy, and driving customer acquisition
- Creating and owning the marketing calendar
- Working across the company to create collateral, videos, bringing together events
- Be up for building a small and powerful team once settled in
In the first 30/60/90 days…
Let’s hit the ground running. In the first 30 days, we will onboard you to Infracost, and show you our current marketing funnels, numbers, KPIs etc. You will also have meetings across the company, to get a better picture of everything that is going on. Then, let’s get your first campaign started (brief written, assets in progress).