Demand Gen Lead

🏆 What You’ll Achieve

• Build an efficient, repeatable pipeline engine: paid, organic, ABM, events and partnerships — that compounds instead of resetting every quarter.
• Establish and lead Paces’ account-based marketing motion, including but not limited to: segmentation, target account lists, and personalized programs aimed at solar, BESS, and data center developers.
• Orchestrate an agent-first operation: design, deploy, and operate a bench of specialized AI agents — outbound personalization, conversion-signal monitoring, pipeline and attribution reporting — that do real production work from day one.
• Launch full-funnel attribution so every dollar of spend and every agent’s output ties directly to pipeline and revenue and optimizes CAC.
• Partner directly with Sales and Product Marketing to sharpen ICP targeting based on what’s converting in the market.
• Own the demand generation strategy, channel mix, and the quality bar for your agent bench — kill what isn’t compounding, double down on what is.

📈 Requirements

• 5-8 years in demand generation or ABM, including roles owning pipeline/SAL targets in a B2B SaaS environment.
• Direct, hands-on ABM experience — segmentation, target account selection, personalized multi-channel programs, and the results to back up the experience.
• This is an agent-first role: you’ll design and operate AI agents as your core execution layer, so real hands-on experience building or deploying agents/automations for marketing workflows is essential.
• Expertise with marketing automation, attribution, and ABM tooling (e.g., HubSpot, 6sense, Demandbase, or similar).
• Experience partnering directly with sales leadership on pipeline targets and handoff SLAs.
• Strong analytical fluency. You think in funnels and conversion, are comfortable owning funnel metrics end-to-end, and enjoy presenting to business partners and leadership, leading with insights.

✨ About You

• Leading a bench of agents to get the work done genuinely excites you — this is an agent-first role by design.
• You think in systems and repeatable engines as a way to scale and accelerate campaign impact.
• You default to data over opinion, but don’t let analysis paralysis slow you down.
• You communicate crisply with sales and leadership, translating performance into business impact they can act on.
• You want to build the pipeline motion for a category that’s still being defined, not maintain a playbook that already exists.

🚀 Bonus Points

• Prior hands-on experience building or deploying AI agents/automations in a marketing or RevOps context.
• Experience marketing to a technical or infrastructure-adjacent buyer (energy, construction, real estate, industrial software).
• Familiarity with the energy transition, power markets, or climate/energy policy landscape.

💰 Compensation and Benefits

• $140,000- $170,000 annual compensation
• Competitive equity compensation
• 401(k) match
• Health, dental and vision insurance
• Paid company holidays & PTO
• Hybrid work in the office in Williamsburg, Brooklyn ~3x per week

☀️ About Paces

🛠️ If you’re a builder who wants to actively construct a more climate positive future, join us!

🗺️ We are enabling the climate optimum use for all the world’s land and are thought leaders in the evolving data center and renewables markets.

🌞 We have world class customers and are growing!

📢 We’ve raised $18M+ led by Navitas Capital, Resolute Ventures and Y Combinator.

A meeting lands on your calendar

If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.