About the role
Meet the Moment with Alteryx We're living through a once-in-a-generation shift in how work gets done. Data, automation, and AI are quickly becoming the center of every business decision - and Alteryx is leading the transformation. You'll be working on the challenges that sit at the heart of modern business. No matter your role, the work you do will help organizations move faster, see more clearly, and tackle questions that used to feel impossible. If you're ready to meet the moment with innovation, curiosity, and excellence, there's a place for you here. Director, Enterprise Applications (Marketing) Position Summary The Director, Enterprise Applications (Marketing) is responsible for leading the delivery, optimization, and support of enterprise applications that enable global Marketing organization. This role partners closely with Marketing leadership, Marketing Operations, Finance, IT, Data & Analytics, and external vendors to define and execute a technology roadmap that improves marketing effectiveness, operational efficiency, customer engagement, and business outcomes. The Director will oversee core marketing platforms, ensuring scalable, integrated, and data-driven solutions that support demand generation, digital marketing, customer journeys, campaign operations, lead management, and emerging AI-driven capabilities. This leader combines deep business process expertise with strong technical acumen and a proven ability to lead cross-functional teams through transformation initiatives. Key
Responsibilities Strategic Leadership Develop and execute the enterprise applications roadmap supporting Marketing's business objectives, strategy, and growth priorities. Partner with Marketing executives to understand business needs and translate them into technology capabilities and roadmap investments. Serve as a trusted advisor to Marketing leadership on technology trends, MarTech innovation, AI opportunities, process optimization, and digital transformation. Establish governance models for application investments, prioritization, architecture, and platform lifecycle management. Marketing Technology & Applications Own core Marketing applications, including Marketo, Salesforce, RingLead, 3rd Party Data Augmentation Drive platform rationalization, adoption, optimization, and modernization initiatives. Evaluate and recommend new technologies that enhance marketing effectiveness and operational scalability. Delivery & Program Leadership Lead complex cross-functional initiatives from technical strategy through implementation and adoption. Manage application delivery teams, product owners, business analysts, architects, and external partners. Establish scalable project and product management practices. Ensure successful delivery of roadmap commitments within scope, budget, and timeline expectations. Architecture, Integration & Governance Ensure seamless integration across Marketing, CRM, ERP, Data Warehouse, Customer Success, and Digital Experience ecosystems. Collaborate with Enterprise Architecture teams to maintain scalable, secure, and compliant solutions. Establish governance for application security, data privacy, compliance, and operational controls. Drive platform reliability, performance, and operational excellence. People Leadership Build, develop, and mentor a high-performing team of application leaders and professionals. Foster a culture of accountability, innovation, continuous improvement, and customer focus. Develop organizational capabilities in product management, process excellence, and digital transformation. Required