About the role
About
the Role at RobCo RobCo is building the category of Autonomous Industrial Robotics and we're doing it fast. We believe that automating the ordinary frees humans to do the extraordinary, and we're building the end-to-end robotics infrastructure to make that possible - hardware, software, and AI in one stack that just works. As our Marketing Operations Specialist (m/f/d) , you are the operational backbone of the marketing team. You make sure our data is clean, our tools work, our leads are routed correctly, and our campaigns are trackable end-to-end. This is a fully hands-on, execution-focused role - you'll be in the systems every day, not designing strategy from a distance. If something is broken, you fix it. If something can be automated, you build it. Your
Responsibilities: Lead Management & Database Health Own the end-to-end lead upload process across all channels - trade shows, campaigns, and inbound Maintain CRM data quality: deduplication, enrichment, segmentation, and regular database audits Build and manage lead routing workflows to ensure the right leads reach the right AEs at the right time Own lead scoring models in collaboration with Sales and Marketing leadership Marketing Automation & Workflows Build, manage, and optimize marketing automation workflows across the full funnel - from first touch, over MQL handoff, to SQO handoff Set up and maintain nurture sequences, trigger-based campaigns, and lifecycle programs Manage tool integrations between marketing and sales tech stack Reporting & Tracking Own UTM structure, campaign tracking, and attribution reporting Build and maintain dashboards that give Marketing and Leadership a clear, real-time view of pipeline contribution, campaign performance, and funnel health Work closely with Revenue Operations on pipeline reporting, funnel attribution, and shared dashboards - ensuring Marketing and Sales speak the same data language Prepare regular performance reports for internal stakeholders Tool Administration & Web Operations Administer our core marketing tools (CRM, automation platform, analytics) Own CMS updates and campaign-related landing pages; ensure our website is technically sound, up to date, and optimized for conversion Evaluate and onboard new tools as the stack evolves We're looking for someone who has: 3–5 years of hands-on experience in Marketing Operations, Revenue Operations, or a closely related role - ideally in a B2B tech, industrial, or manufacturing-adjacent company Deep working knowledge of at least one major CRM and marketing automation platform (HubSpot, Salesforce, or equivalent) Strong analytical mindset: you are comfortable in data, dashboards, and attribution models A builder mentality - you don't wait for things to be set up for you, you set them up yourself Experience with event lead imports, list management, and database hygiene at scale Fluent in both German and English - you'll work across our Munich and Austin teams and communicate with stakeholders in both languages daily A genuine interest in AI and how it applies to your own work - we actively use AI tools to move faster and expect our team to do the same
