About the role
Write and edit across formats — brand campaigns, product and UX copy, scripts, naming, taglines, and executive communications — with a voice that stays consistent across all of them Partner with Strategy and product teams to make sure creative concepts are grounded in a clear, defensible point of view before language is finalized Shape story at the product and campaign level, helping build the narrative arc behind a product or feature launch, not just the copy that sits inside it Partner closely with design and art direction to make sure language and visuals are developed together, not language dropped in after the fact Define and maintain the voice for AI Experiences, building the tone, vocabulary, and language principles that keep work sounding like it belongs to one studio, even across dozens of contributors Build and maintain voice and language guidelines — writing the documentation and standards that let writers, designers, and partner teams apply the voice consistently without you in the room Stay hands-on with the craft — personally drafting headlines, scripts, and copy under deadline, not only briefing and reviewing the work of others Translate complex AI concepts into language that feels human, clear, and compelling — making technical ideas legible without flattening them Stay genuinely plugged into culture — language, meme culture, music, entertainment — so the work reads as current rather than corporate Share and stand behind language and narrative choices with the Brand Writing lead, the Creative Director, senior leadership, and cross-functional partners Mentor and give feedback to other writers and creatives in the studio, raising the bar on language craft across
the team 3+ years proven writing or content design experience AND a certification, degree, or training in English, Writing, Human-centered Design, Literature, or related field OR equivalent experience. 1+ year(s) project leadership experience. 8+ years of professional writing experience, including senior or lead writing roles at an agency, in-house brand/creative studio, or comparable environment Both agency and in-house experience, ideally you understand how voice work gets made under agency pressure-testing and how it has to hold up at in-house scale and speed Experience creating voice, tone, or brand language guidelines — you've built documentation that other writers and teams use A portfolio that shows real range — brand voice and campaign work alongside more functional writing like UX copy, scripts, or naming A strong point of view on visual craft, even though writing is your primary discipline, you can sit in a design review and contribute meaningfully A track record as a strong partner to both strategy and design — you don't default to one side or the other, and you can move fluidly between a strategy conversation and a design crit The ability to write in multiple voices without losing the underlying brand DNA — knowing when a moment calls for restraint versus boldness Real cultural fluency — genuine engagement with music, entertainment, internet culture, or adjacent creative communities Strong presentation and communication skills — comfortable talking through language choices with senior leadership, including the Brand Writing lead and Creative Director Experience translating technical or complex subject matter into clear, resonant creative writing Comfort working in a large, matrixed organization while protecting the integrity of the studio's voice Experience writing for AI or emerging-technology products specifically A personal creative practice — publishing, music, screenwriting, a newsletter, or similar — that signals a genuine relationship with language beyond the day job Experience writing for experiential or live formats (events, keynotes, installations) in addition to digital and print
