About the role
About Handshake Handshake is the career network for the AI economy. 20 million knowledge workers, 1,600 educational institutions, 1 million employers (including 100% of the Fortune 50), and every foundational AI lab trust Handshake to power career discovery, hiring, and upskilling—from freelance AI training gigs to first internships to full-time careers and beyond. In 2025, we tripled our ARR at scale.
Why join Handshake now: Shape how every career evolves in the AI economy, at global scale, with impact your friends, family, and peers can see and feel Work hand-in-hand with world-class AI labs, Fortune 500 partners, and the world’s top educational institutions Join a team with leadership from Scale AI, Meta, xAI, Notion, Coinbase, and Palantir, among others Build a massive, fast-growing business with billions in revenue
The Role Handshake AI connects frontier AI labs with the domain experts they need to train their models—PhDs, engineers, lawyers, doctors, and more. When a lab needs thousands of specialists activated within days, our growth team makes it happen. We’re looking for a Senior Growth Marketing Manager with a focus on paid social to own acquisition channels end-to-end, scale LinkedIn and Meta, break into untapped platforms like TikTok, and serve as a thought partner on project-level budget strategy. This role sits within our product org, so funnel changes move fast. Paid Social: Own and scale LinkedIn and Meta as our primary growth channels—managing campaign strategy, creative iteration, audience targeting, and daily optimization to hit cost-per-activation targets New Channels: Launch net-new paid social platforms (TikTok, Snapchat) from zero, with structured tests, clear exit criteria, and a scaling plan for what works Channel Coverage: Take 1–2 existing channels off our current Growth Marketer’s plate, contributing to Google and Reddit alongside your paid social focus Speed: Respond to same-day campaign needs—when delivery ops surfaces a ramp requirement, campaigns are live within hours Budget Modeling: Translate project ramp plans and bill rates into channel spend forecasts, owning cost-per-activation accountability for each engagement International Expansion: Pioneer growth into new markets—starting with Canada and UK, and eventually Spanish-speaking markets in Mexico and LatAm You Have 5+ years in growth or performance marketing with a focus on paid social channels Hands-on LinkedIn and/or Meta experience—campaign builds, creative testing, audience strategy, and bid optimization $1M+ in annual ad spend managed across paid social and other paid channels Experience launching a paid channel from scratch—business case, test structure, and scale Ability to build channel-mix budget models from a ramp plan and CAC target Creative self-sufficiency: you write copy and iterate on ads without waiting on a designer Comfort with spiky, project-based demand and making fast decisions with incomplete data