About the role
About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About
the team Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments — from startups to the largest enterprises.
What you'll do As a China Growth Marketer, you will own launching, proving out, and scaling paid media and growth marketing channels for the Chinese market. This is a 0-to-1 role: you'll identify the right channels, build the playbooks, and demonstrate what works before scaling investment. You'll work across paid channels native to China (WeChat, Baidu, Douyin, Xiaohongshu, Zhihu, Bilibili, and others), as well as broader growth marketing levers like web optimization, content distribution, and landing page localization for Chinese users. You will be the in-house expert on how to reach Chinese developers, founders, and business operators through digital channels, bringing deep knowledge of the local ecosystem, platform mechanics, regulatory environment, and user behavior. You'll partner cross-functionally with regional marketing, analytics, creative, product marketing, and sales to ensure paid media supports Stripe's growth objectives in China.
Responsibilities Launch and scale paid media channels specific to the China market — including WeChat Ads, Baidu SEM, Douyin/Ocean Engine, Xiaohongshu, Zhihu, Bilibili, and programmatic platforms (e.g., Tencent Guangdiantong, ByteDance Pangolin) Develop and execute a testing roadmap to prove channel viability: define hypotheses, run experiments, measure incrementality, and make go/no-go recommendations on scaling investment Own web optimization and landing page localization for Chinese audiences — ensuring Stripe's web presence converts effectively for local users Build measurement frameworks for China-specific channels, partnering with analytics to attribute performance through to signups, activations, and revenue Manage campaign budgets, pacing, and performance reporting — communicating results clearly to stakeholders across time zones Bring the skills and experience to unblock, set up and navigate media platforms and partnerships in the market. Stay current on China's digital marketing landscape: platform algorithm changes, content regulations, privacy laws (PIPL), and emerging channels Partner with regional marketing, sales, and product marketing to align paid media with broader China go-to-market strategy Write concise performance updates and strategic recommendations for a global audience that ranges from paid media specialists to senior leadership
