About the role
About TrueBiz
TrueBiz helps financial institutions identify fraudulent and abusive businesses while making it easier to approve legitimate ones.
We work with some of the largest companies in payments and financial services, but we’re still a lean team. People here have a lot of ownership and very little distance between seeing something that needs to be done and doing it.
Most of our growth to date has come through founder-led sales and referrals. We know who buys TrueBiz, why they buy it, and which companies we want to work with next.
We now want someone to build a much more systematic way of reaching them.
The role
We know the kinds of companies we want to win next. Your job is to help us get in front of more of them.
You'll figure out which accounts deserve our attention, who inside those companies we should know, what might make them care about TrueBiz today, and the best way to reach them.
Outbound will be a big part of the job, but the answer isn't always another email sequence. It could be an event, research, an introduction, direct mail, a small dinner, or something we haven't tried.
We want someone who is creative about creating enterprise pipeline and rigorous about figuring out what actually works.
What you'll do
Find the right accounts
- Identify the companies and buyers we should be focused on
- Understand where TrueBiz fits and why they might care
- Build a clear, prioritized target account strategy
Create pipeline
- Find timely reasons to engage target accounts
- Run highly targeted outbound and other growth experiments
- Test different messages, channels, events, partnerships, and creative approaches
Build what works
- Use AI, data, and automation to make successful plays repeatable
