About the role
TrueBiz helps financial institutions identify fraudulent and abusive businesses while making it easier to approve legitimate ones.
We work with some of the largest companies in payments and financial services, but we’re still a lean team. People here have a lot of ownership and very little distance between seeing something that needs to be done and doing it.
Most of our growth to date has come through founder-led sales and referrals. We know who buys TrueBiz, why they buy it, and which companies we want to work with next.
We now want someone to build and lead a much more systematic outbound motion.
The role
We know the kinds of companies we want to win next. Your job is to build the SDR function that gets us in front of more of them.
You’ll own the outbound strategy while staying close to the work yourself. That means deciding which accounts deserve our attention, who inside those companies we should know, what might make them care about TrueBiz today, and how the team should reach them.
Initially, this will be a player-coach role. You’ll personally test messaging, channels and account strategies while managing and developing a small SDR team. As we learn what works, you’ll turn those lessons into repeatable plays and help us scale the function.
Outbound will be central, but the answer isn't always another email sequence. It could be an event, research, an introduction, direct mail, a small dinner, or something we haven't tried.
We want someone who can build a high-performing SDR motion without turning enterprise prospecting into a volume game.
What you'll do
Lead the SDR team
- Manage, coach and develop a small team of SDRs
- Set clear expectations around account quality, activity and qualified pipeline
- Review outreach, calls and account strategies closely
- Help SDRs improve their research, writing and ability to create compelling reasons to engage
