Account Based Marketing Program Lead

What You'll Do: Own the account-based marketing strategy for our Strategic segment, and be directly accountable for generating and accelerating pipeline for the Strategic sales team Partner with sales teams to define an Ideal Customer Profile (ICP) and select target account and contact list Build and execute 1:1 and 1:few omni-channel campaigns across email, custom landing pages, paid social, ads, and events, using account and contact-level insights to guide decision-making Collaborate daily with sales reps and SDRs to synchronize outreach and share account insights Tailor messaging and assets to address the specific business pain points of buying committees Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events, based on regional pipeline gaps and sales priorities Measure pipeline growth, target reach, and ROI using marketing tools and CRMs Influence and shape priorities across teams (field marketing, demand gen, product marketing) based on what the Strategic segment actually needs Partner with partner marketing and channel partners to drive co-marketing initiatives that extend reach What You'll Bring: 6-8 years of experience in an account-based marketing role in a high-growth environment Proven experience owning, executing, and measuring 1:1 and 1:few ABM motions across channels such as paid media, email, content syndication, direct mail, and events Experience generating pipeline directly for a sales organization Track record of influencing cross-functional teams Deep understanding of B2B buying cycles and how marketing motions map to pipeline stages Comfort with data: you use pipeline and campaign performance data to make decisions, not just report on them

Nice to Have: Experience with ABM platforms (e.g. 6sense, Demandbase) and multi-touch attribution tooling Experience marketing to enterprise or Strategic-tier accounts in a technical, developer-oriented category

Compensation &

Benefits We offer competitive

compensation that includes base salary, variable

compensation for relevant roles, meaningful equity,

benefits, and

perks.

Benefits include things like medical, dental, and vision coverage, flexible vacation, a 401(k) plan, and life insurance. Actual

compensation and offerings will vary based on role, level, and location. Team members in the EU, UK, and APAC receive locally competitive

benefits aligned with regional norms and regulations. Annual salary / OTE range: $165,000-$200,000 USD

Compensation Philosophy: We offer competitive

compensation that includes base salary, variable

compensation for relevant roles, meaningful equity,

benefits, and

perks. Actual

compensation and offerings will vary based on role, level, and location. Team members in the EU, UK, and APAC receive locally competitive

benefits aligned with regional norms and regulations.

Benefits

Benefits include medical, dental, and vision coverage, flexible vacation, a 401(k) plan, meals on in-office days in the US and more.

A meeting lands on your calendar

If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.