About the role
At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization. To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture. If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you. WHAT YOU’LL DO Reporting to the Vice President of Communications, the APAC Communications Manager will lead regional communications strategy and execution across Asia-Pacific, driving awareness, thought leadership, and brand affinity for Braze. You’ll work closely with the global communications and regional marketing teams to ensure that Braze’s story is told with local relevance, cultural fluency, and global consistency, amplifying how Braze helps brands forge powerful connections with our customers. This role is ideal for a proactive, creative communicator with a deep understanding of the APAC media landscape, strong storytelling instincts, and a passion for elevating global brands across diverse markets.
Responsibilities Regional Media Relations & Brand Awareness Develop and execute an integrated communications strategy across key APAC markets to drive awareness of Braze’s leadership in AI, customer engagement and marketing technology. Build and maintain strong relationships with top-tier media, analysts, and influencers across business, tech, and trade outlets in markets such as Singapore, Australia, South Korea and Southeast Asia. Collaborate closely with the communications lead in Japan. Localize and pitch global narratives for APAC audiences, ensuring messaging resonates within the region’s diverse cultural, language, and business contexts. Partner with global communications and local PR agency teams to drive consistent, impactful storytelling and regional amplification of global initiatives. Thought Leadership & Executive Visibility Identify opportunities for Braze executives and regional leaders to engage in speaking engagements, media interviews, and industry panels. Support development of talking points, bylines, op-eds, and contributed content that position Braze as a thought leader in customer engagement, personalization, and data-driven marketing. Collaborate with global teams to craft narratives that highlight Braze’s innovation, culture, and impact across APAC. Product & Customer Storytelling Partner with product marketing and customer marketing to surface compelling customer success stories and case studies from the region. Support product announcements and launches with localized messaging, media outreach, and content tailored for the APAC audience. Ensure alignment of product communications with Braze’s broader brand positioning and strategic goals. Cross-Functional Collaboration Work closely with regional marketing, content, and events teams to align earned and owned strategies, maximizing impact across campaigns and channels. Partner with social media and content teams to drive regional engagement on organic channels, ensuring alignment with global brand tone and messaging. Provide strategic counsel and on-the-ground insights to global leadership on regional trends, opportunities, and potential issues. Measurement & Optimization Track, analyze, and report on communications outcomes across media coverage, engagement, and brand perception. Use insights to continuously refine messaging and regional strategy for greater impact.
