Head of Product Marketing Skip to content Products AI Cloud AI Gateway One endpoint, all your models Sandbox Isolated, safe code execution Vercel Agent An agent that knows your stack AI SDK The AI Toolkit for TypeScript v0 Build applications with AI Core Platform CI/CD Helping teams ship 6× faster Content Delivery Fast, scalable, and reliable Fluid Compute Servers, in serverless form Workflow Long-running workflows at scale Observability Trace every step Security Bot Management Scalable bot protection BotID Invisible CAPTCHA Platform Security DDoS Protection, Firewall Web Application Firewall Granular, custom protection Resources Company Customers Trusted by the best teams Blog The latest posts and changes Changelog See what shipped Press Read the latest news Events Join us at an event Learn Docs Vercel documentation Academy Linear courses to level up Knowledge Base Find help quickly Community Join the conversation Open Source Next.js The native Next.js platform Nuxt The progressive web framework Svelte The web’s efficient UI framework Turborepo Speed with Enterprise scale Solutions Use Cases AI Apps Deploy at the speed of AI Composable Commerce Power storefronts that convert Marketing Sites Launch campaigns fast Multi-tenant Platforms Scale apps with one codebase Web Apps Ship features, not infrastructure Tools Marketplace Extend and automate workflows Templates Jumpstart app development Partner Finder Get help from solution partners Users Platform Engineers Automate away repetition Design Engineers Deploy for every idea Enterprise Pricing Log In Contact Sign Up Sign Up Marketing New York City, San Francisco Full Time Head of Product Marketing Careers / Marketing Marketing New York City, San Francisco Full Time About Vercel: Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As
the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web. Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.
About
the Role: We are seeking an exceptional Head of Product Marketing to join our team at Vercel. This hands-on leadership role requires a deep understanding of frontend and backend technologies, particularly Next.js , Vercel's platform, v0 , the AI SDK , Shadcn , and Turbo.dev . The ideal candidate will be a strategic thinker with strong technical chops, capable of crafting compelling narratives that resonate with developers and enterprise decision-makers alike. As our Head of Product Marketing, you'll play a crucial role in driving our upmarket strategy, targeting large-scale, global enterprises. We're looking for a dynamic leader with "LFG" energy—someone who can inspire, innovate, and deliver results while mentoring and elevating our team. What You Will Do: Develop and execute comprehensive product marketing strategies for Vercel's suite of products, including Next.js, the Vercel platform, v0, the AI SDK, and Turbo.dev . Create compelling product positioning and messaging that differentiates Vercel in the market, resonating with both developers and enterprise decision-makers. Lead go-to-market strategies for new product launches and major updates, ensuring maximum impact and adoption across target segments. Collaborate closely with the Product team to translate technical features into clear value propositions and
benefits for customers. Conduct in-depth market research and competitive analysis to inform product positioning, identify market opportunities, and guide product development priorities. Develop and maintain detailed ideal customer profiles (ICPs) and buyer personas for Vercel's products, with a focus on enterprise customers. Create and oversee the production of high-quality product marketing collateral, including product sheets, case studies, whitepapers, and sales enablement materials that highlight Vercel's technical advantages and business value. Work closely with the Sales team to develop tailored pitch decks, ROI calculators, and other materials that support Enterprise Sales efforts and drive adoption of Vercel's platform among large organizations. Lead the development of product-focused content for Vercel's website, blog, and developer documentation, ensuring clarity and consistency in how Vercel's products are presented. Collaborate with the Events team to plan product-centric sessions and demos for conferences like Next.js Conf and Vercel Ship, showcasing Vercel's latest innovations to the developer community and enterprise prospects. Implement and manage a voice of the customer program to gather insights that inform product marketing strategies and help prioritize feature development. Develop and execute strategies to increase product adoption and usage, including onboarding flows, feature announcements, and user education initiatives. Stay abreast of industry trends, particularly in areas like AI-powered development, edge computing, and enterprise web development, to inform product positioning and identify new market opportunities for Vercel's offerings. About You: Deep understanding of the developer ecosystem and the frontend development landscape. Strong experience in product marketing for technical products—ideally someone from a cloud-native company. Passion for Next.js and a deep understanding of the Vercel platform and its value proposition. 8+ years of experience in B2B SaaS marketing, with a proven track record of success in leading and scaling high-performing teams. Exceptional leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams. Brand taste is an absolute must. Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines. User of X or Bluesky. You must be where your audience is.
Benefits: Great
compensation package and stock options. Inclusive Healthcare Package. Learn and Grow - we provide mentorship and send you to events that help you build your network and skills. Flexible Time Off - Flexible vacation policy with a recommended 4-weeks per year, and paid holidays. Remote Friendly - Work with teammates from different time zones across the globe. We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed. Actual salary will be based on job-related skills, experience, and location.
Compensation outside of San Francisco may be adjusted based on employee location. The total
compensation package may include
benefits, equity-based
compensation, and eligibility for a company
bonus or variable pay program depending on
the role. Your recruiter can share more details during the hiring process. Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description. #LI-LD1 Apply for Role Apply Now. Tell us why you’d be a good fit for the Head of Product Marketing role. First Name Last Name Email Address Phone Number International Afghanistan Åland Islands Albania Algeria American Samoa Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Ascension Island Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire, Sint Eustatius and Saba Bosnia and Herzegovina Botswana Brazil British Indian Ocean Territory Brunei Darussalam Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Cocos (Keeling) Islands Colombia Comoros Congo Congo, Democratic Republic of the Cook Islands Costa Rica Cote d'Ivoire Croatia Cuba Curaçao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands Faroe Islands Federated States of Micronesia Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Holy See (Vatican City State) Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macao Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Moldova Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island North Korea North Macedonia Northern Mariana Islands Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Barthélemy Saint Helena Saint Kitts and Nevis Saint Lucia Saint Martin (French Part) Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon Islands Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor-Leste Togo Tokelau Tonga Trinidad and Tobago Tristan da Cunha Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Venezuela Vietnam Virgin Islands, British Virgin Islands, U.S. Wallis and Futuna Western Sahara Yemen Zambia Zimbabwe Resume (Optional) Upload your resume Resume should be a PDF under 3.5MB. Are you currently based in any of these countries? Please note these are the only countries where we are accepting applications United States Germany United Kingdom Argentina Australia Canada India Japan Other Will you require Visa Sponsorship now, or in the future? Yes No Your authorization to work in the country where you live. Please choose the option that describes your work authorization. I am authorized to work in the country due to my nationality I am authorized to work in the country based on a valid work permit and do not need a company to sponsor my visa I am authorized to work in the country based on a valid work permit which needs to be sponsored by the company I work for I am not authorized to work in the country and need visa support Other Do you live in one of the following states? Alabama, Alaska, Delaware, Kansas, Maine, Mississippi, Montana, Nebraska, New Mexico, North Dakota, South Dakota, West Virginia, or Wyoming. Yes No By submitting my application, I acknowledge that I have read and understand Vercel’s Job Applicant Privacy Notice Acknowledge/Confirm Please double-check all the information provided above. Ensuring accuracy is crucial, as any errors or omissions may impact the review of your application. I have reviewed and confirmed that all the information provided is accurate and complete. Where did you first hear about this role? Events Built In LinkedIn Google Search Advertisements Other job boards LLMs (ChatGPT, etc.) I'm a Vercel customer Referral from a Vercel customer Referral from a Vercel team member Social media (X, Instagram, YouTube, etc.) Other Content (news articles, podcasts, blogs) Developer communities (GitHub, Hacker News, Reddit, etc.) Other U.S. Standard Demographic Questions . At Vercel, we value belonging and believe in fostering an environment where a diversity of perspectives can thrive. As part of this commitment, we invite you to voluntarily provide demographic information. Your responses will be used (in aggregate only) to help us better understand the diversity of our applicants and identify areas of improvement in our recruitment and hiring process. Your responses, or decision not to respond, will be kept confidential and will only be used in aggregate form for diversity and inclusion efforts. This information will not be associated with your specific application and will not be disclosed to the hiring team or used in the hiring decision in any way. Individuals seeking employment are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. Asking the below questions help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal
requirements. How would you describe your gender identity? (mark all that apply) Man Non-binary Woman I prefer to self-describe I don't wish to answer How would you describe your racial/ethnic background? (mark all that apply) Black or of African descent East Asian Hispanic, Latinx or of Spanish Origin Indigenous, American Indian or Alaska Native Middle Eastern or North African Native Hawaiian or Pacific Islander South Asian Southeast Asian White or European I prefer to self-describe I don't wish to answer How would you describe your sexual orientation? (mark all that apply) Asexual Bisexual and/or pansexual Gay Heterosexual Lesbian Queer I prefer to self-describe I don't wish to answer Do you identify as transgender? Yes No I prefer to self-describe I don't wish to answer Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? Yes No I prefer to self-describe I don't wish to answer Are you a veteran or active member of the United States Armed Forces? Yes, I am a veteran or active member No, I am not a veteran or active member I prefer to self-describe I don't wish to answer Optionally, include links to your social media profiles. LinkedIn linkedin.com/in/ X (Twitter) x.com/ GitHub github.com/ Portfolio https:// Submit Application Get Started Templates Supported frameworks Marketplace Domains Build Next.js on Vercel Turborepo v0 Scale Content delivery network Fluid compute CI/CD Observability AI Gateway New Vercel Agent New Secure Platform security Web Application Firewall Bot management BotID Sandbox New Resources Pricing Customers Enterprise Articles Startups Solution partners Learn Docs Blog Changelog Knowledge Base Academy Community Frameworks Next.js Nuxt Svelte Nitro Turbo SDKs AI SDK Workflow SDK New Flags SDK Chat SDK Streamdown AI New Use Cases Composable commerce Multi-tenant platforms Web apps Marketing sites Platform engineers Design engineers Company About Careers Help Press Legal Privacy Policy Community Open source program Events Shipped on Vercel GitHub LinkedIn X YouTube Loading status… Select a display theme: system light dark Products AI Gateway One endpoint, all your models Sandbox Isolated, safe code execution Vercel Agent An agent that knows your stack AI SDK The AI Toolkit for TypeScript v0 Build applications with AI CI/CD Helping teams ship 6× faster Content Delivery Fast, scalable, and reliable Fluid Compute Servers, in serverless form Workflow Long-running workflows at scale Observability Trace every step Bot Management Scalable bot protection BotID Invisible CAPTCHA Platform Security DDoS Protection, Firewall Web Application Firewall Granular, custom protection Resources Customers Trusted by the best teams Blog The latest posts and changes Changelog See what shipped Press Read the latest news Events Join us at an event Docs Vercel documentation Academy Linear courses to level up Knowledge Base Find help quickly Community Join the conversation Next.js The native Next.js platform Nuxt The progressive web framework Svelte The web’s efficient UI framework Turborepo Speed with Enterprise scale Solutions AI Apps Deploy at the speed of AI Composable Commerce Power storefronts that convert Marketing Sites Launch campaigns fast Multi-tenant Platforms Scale apps with one codebase Web Apps Ship features, not infrastructure Marketplace Extend and automate workflows Templates Jumpstart app development Partner Finder Get help from solution partners Platform Engineers Automate away repetition Design Engineers Deploy for every idea
