Lifecycle Marketing Manager

requirements for backend events, read data specs, and debug why triggers aren’t firing Design and use AI-assisted tools to draft email copy and rapidly prototype designs, then route through Maven’s content and design teams for review Maintain and evolve a modular email design system to ensure production remains fast and scalable Own the lifecycle experimentation program: design A/B tests across subject lines, copy, timing, and flow logic; analyze results rigorously; and report on what is truly driving conversion, retention, and LTV Monitor funnel performance proactively and translate insights into roadmap recommendations; identify drop-off patterns, onboarding friction, and engagement gaps, and advocate for product improvements with the PM team Close the feedback loop between member behavior and content strategy by analyzing replies, unsubscribe signals, and engagement data to surface qualitative insights that inform product, clinical, and content messaging Ensure all lifecycle communications meet HIPAA and healthcare compliance

requirements, with a strong understanding of how to communicate sensitively in a regulated health context Collaborate cross-functionally with product, engineering, clinical, and content teams to ensure lifecycle is fully integrated into the member experience We're looking for you to bring: 5–8 years of experience in lifecycle marketing, with meaningful time in DTC health, wellness, or similarly trust-sensitive and regulated consumer categories Deep fluency across the full DTC lifecycle funnel: acquisition nurture, abandoned checkout/consultation, post-purchase onboarding, win-back, loyalty, and healthcare-specific journeys such as Rx management, refill reminders, and clinical program engagement Braze power user experience: you’ve built complex canvases, multi-step event-triggered flows, Liquid logic personalization, A/B experiments, and segmentation yourself—not just managed others who have Strong technical and data fluency: you can read event schemas, write trigger specs, cross-reference tracking plans, and troubleshoot flow issues without translation Experience leading lifecycle for new product or program launches, not just maintaining existing flows Strong product instincts: you synthesize lifecycle insights into roadmap recommendations and can engage effectively with PMs on product direction Working knowledge of email deliverability, list hygiene, and domain authentication, with an understanding of scaling risks and prevention strategies HIPAA-aware and healthcare-savvy, with an ability to communicate appropriately in regulated health contexts without prompting Comfortable using AI tools to accelerate copy drafting and design iteration, producing outputs that require light editing rather than full rewrites Strong analytical instincts: you own lifecycle performance reporting, distinguish signal from noise, and build clear cases for investment decisions Familiarity with Mixpanel for funnel analysis strongly preferred Working knowledge of Customer.io strongly preferred The base salary range for this role is $136,000 - $160,000 per year. You will also be entitled to receive equity and

benefits. Individual pay decisions are based on a number of factors, including

qualifications for

the role, experience level, and skillset. This role requires active work authorization in the US. At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.

Benefits That Work For You Our

benefits are designed to support your health, well-being and career development, helping you thrive both personally and professionally. We remain focused on providing a competitive

benefits package for our employees. On top of standards such as employer-covered health, dental, and insurance plan options, we offer an inclusive approach to

benefits: Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics. Whole-self care through wellness partnerships Hybrid work, in office meals, and work together days 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+) Annual professional development stipend and access to a personal career coach through Maven for Mavens 401K matching for US-based employees, with immediate vesting These

benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these

benefits. Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g [email protected]). Maven Clinic will never ask for sensitive information to be delivered over email or phone. If you receive a scam issue or a security issue involving Maven Clinic please notify us at: [email protected] . For general and additional inquiries, please contact us at [email protected] .

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