About the role
At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization. To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture. If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you. WHAT YOU’LL DO The Marketing Analytics team, part of Marketing Operations & Technology at Braze, is responsible for managing our marketing technology stack, ensuring data integrity, and delivering insights that drive marketing strategy and business growth. Our mission is to empower global Go-To-Market teams with the tools and analysis needed to optimize campaigns and enhance pipeline performance.
The team operates across multiple locations, including New York, Seattle, Nashville, London, and Singapore. This is the first opening for the São Paulo office.
Responsibilities: Own and standardize top-of-funnel performance analysis, including lead generation tracking, conversion rates, and attribution across Marketing and New Business channels Define, implement, and maintain KPIs and performance benchmarks; own principle dashboards to assess overall funnel performance, drive data-backed recommendations, and inform critical decisions Partner with Business Intelligence to evolve attribution models, manage automated data tracking for marketing-sourced attribution, and ensure accurate tracking across all channels and campaigns Conduct in-depth analysis of marketing campaigns, build and maintain predictive performance models, and support strategic forecasting across SEO, web, digital, events, customer, and lifecycle marketing Perform routine reconciliations between Marketing systems and Salesforce to ensure data integrity and alignment Build strategic partnerships with Finance, Business Intelligence, Business Systems, and GTM Ops to ensure alignment and smooth workflow across marketing, sales, and other business functions Create and maintain training documentation on processes, system configuration, and reporting standards Strong written and verbal English language skills are essential
