About the role
About Gusto At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve. All full-time employees receive competitive base pay,
benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy . AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience
requirements vary by role and will be assessed during the interview process. We’re looking for a seasoned full-stack software engineer to join Gusto’s Growth team and lead the next generation of AI-powered customer acquisition, onboarding, and lifecycle engagement experiences. This role is best suited for an engineer who enjoys operating across the full product lifecycle, from shaping early concepts and technical direction through launch, evaluation, iteration, and long-term ownership in production. On this team, you’ll help define and build customer-facing AI systems that make Growth experiences more effective, more personalized, and easier to scale. In particular, this role will focus on two strategic areas: building an AI Voice Agent that supports onboarding of new customers, and building and scaling AI-driven email experiences across the funnel powered by ACE, our LLM-powered content generation engine. The expectation is not just experimentation, but clear ownership of production workflows and measurable customer impact within Growth. If you're drawn to work that combines technical craft with real-world impact — helping power the livelihoods of millions using Gusto products — join us! Here’s what you’ll do day-to-day: Design, build, and operate AI-powered Growth experiences across onboarding and lifecycle engagement, with a focus on conversational and communication-driven product surfaces. Own the technical strategy and implementation for an AI Voice Agent that helps onboard customers, including the product workflows, backend integrations, safety controls, and evaluation loops needed to make the experience reliable in production. Build and scale AI-driven email systems across the funnel using ACE, including generation workflows, orchestration, experimentation, quality controls, and iteration based on product feedback and business outcomes. Partner closely with Product, Data, Design, Marketing, and Platform teams to understand customer pain points, identify Growth opportunities, prototype quickly, and ship improvements that move acquisition, activation, and conversion metrics. Design reliable APIs, backend services, and frontend experiences that support personalized onboarding, communications, workflow automation, and other customer-facing Growth journeys. Establish strong engineering patterns for applied AI development, including prompt design, tool integration, evaluation-driven iteration, observability, and safe rollout practices. Help
