About the role
About Abacum Abacum is the leading Business Planning solution for finance teams to drive performance . By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions. Founded in 2020 by two former CFOs, we’ve grown into a global team of 100+ people across 30+ nationalities . Headquartered in New York , we have offices in Toronto and Barcelona. We’re trusted by industry leaders such as Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex , and hundreds more. We have raised over $100m, closing in June 2025 our $60M Series B, led by Scale Venture Partners , with the strong participation of Cathay Innovation, Y Combinator , Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch. Our mission is ambitious and we can’t do it alone - join Abacum as we build the future of Business Planning! You own paid. The number, the spend, and the bets on where paid budget goes next. You run the channel day to day: build, optimize, report, and decide where the next dollar goes. Paid is also where a lot of our channel experimentation will happen, so this isn't a maintain-the-account role. You'll test new paid surfaces (connected TV, programmatic, paid social beyond LinkedIn, newsletter and podcast sponsorships) and tell us honestly which ones earn more budget.
What you'll own The paid pipeline number and the full paid budget. You optimize channel allocation week to week based on cost per opportunity and downstream conversion, not impressions. Hands-on Google Ads and LinkedIn Ads: account structure, audiences, creative needs, bidding, and optimization. You can walk through setting up a campaign from scratch because you do it. New paid-channel experiments, with clear read-outs on what to scale and what to cut. Tracking and attribution hygiene, working with
the team on server-side tracking (Stape), product analytics (PostHog), and lead routing (Default), so the paid number you report is one we trust. Creative and landing-page collaboration with design and PMM, since the ad is only half the conversion. Regular ad creative refreshes Weekly paid reporting that ladders into the demand dashboard.
