About the role
About Ethos Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.
About
the role As the Direct Mail Acquisition Marketing Director at Ethos, you will own and be accountable for building and scaling our direct mail program from the ground up. This is a senior individual contributor role spanning both strategy and hands-on execution with full ownership of program performance, budget, list strategy, vendor relationships, creative testing, and measurement. Ethos is destined for big things and we are betting that you will take the initiative and contribute to our success! As Ethos is a fast-growing startup, you will work closely with colleagues across multiple teams and senior management. Duties and
Responsibilities: Design and own the end-to-end direct mail acquisition strategy, building the program from the ground up with a clear roadmap for scale in the first 60 days Manage data append partnerships and partner with Data Science to develop propensity models Own creative strategy including form factors, messaging, personalization, paper stock with a rigorous A/B testing roadmap grounded in performance data Manage print vendors, negotiating pricing to hit CPP targets based on mail volume commitments Define send volumes and cadence based on marginal profitability analysis; track weekly and monthly performance across the full funnel and make adjustments to improve KPIs Drive executive communications by presenting program performance and forward-looking strategies in biweekly and quarterly meetings with senior leadership Function as the expert in direct mail and stay current on industry trends, data vendors, creative best practices, and competitive programs Partner with internal teams (e.g. Creative, Data Science, MarTech, Product, Finance) to effectively drive all aspects of the program
