Head of New Business (UK and EMEA)
About the role
🇬🇧 Heads up! This role is based in-person at our office in Shoreditch, London. 🇬🇧
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🌎 About Askable
Hey, we’re Askable - the world’s most loved user research platform. Loved by whom you ask? Deliveroo, Tesco, Pizza Hut, BBC, British Airways, Mastercard and hundreds more. Not bad right?
We help teams run better research faster — from participant recruitment to insights — so they can build products people actually want.
Askable began in 2017 as an idea scribbled on a sticky note, born out of frustration with the clunky, outdated research processes we’d experienced firsthand. So, we set out to build a new way—one that makes quality research accessible to everyone, from Fortune 500s to startups hungry for insights.
Now with offices in Brisbane, London, and Chicago, we’re growing the team to bring Askable’s research power to researchers everywhere, so they can make smarter, user-driven decisions.
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🦄 Our culture
Our culture drives everything we do. We live it, breathe it, and work every day to make Askable a place where people can thrive.
We believe work should be fulfilling, exciting, and meaningful.
Here, you’re not just part of a team. You’re part of a community that cares about what they’re building and how they’re building it.
In fact, we take culture so seriously that we wrote a book on it. Our Culture Book guides what we stand for, how we work, and the values that unite us—because nothing beats winning with a team you genuinely love working with.
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💡 About the role
This is a high-impact leadership role at the centre of Askable’s growth strategy in the region.
You’ll lead and scale our Outbound Account Executives, set the standard for performance and execution, and shape the outbound playbook across Mid-market and Enterprise. This is not a “sit back and manage” job — you’ll carry quota, stay close to deals, and help define what great looks like in a fast-moving environment where enablement and ops are still emerging.
If you love building, coaching, and winning — this one’s for you.
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🛠 What you’ll do
You’ll own the outbound motion across UK (and phase 2 EMEA), with responsibility for:
Leading from the front
Carrying a quota and winning deals yourself to set the benchmark
Setting the pace and energy for a high-performing outbound culture
Have had experience hiring, firing and building high preforming teams.
Coaching + performance management
Running weekly pipeline reviews, forecasting, and deal coaching
Driving methodology excellence across MEDPICC and Challenger
Supporting reps through performance plans, growth plans, and career progression
Outbound strategy + execution
Owning the outbound strategy across EMEA: ICP targeting, segmentation, coverage models
Building repeatable processes and improving outbound efficiency
Partnering with Marketing + Ops to launch targeted campaigns and sharpen playbooks
Forecasting + operational discipline
Delivering accurate forecasting and consistent operating rhythms
Ensuring CRM hygiene and reporting excellence in HubSpot, Lemlist, and related tools
Monitoring pipeline health, conversion metrics, activity inputs, and outputs
Cross-functional alignment
Working closely with Product, Marketing, Customer Success, and Growth to share insights from the field
Influencing roadmap and positioning through customer + prospect feedback
Aligning with global sales leadership on territory planning, resourcing, and comp strategy
Partnering with Enablement to build training programs and ongoing methodology-based coaching
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🦉 Skills and experience you’ll bring
To hit the ground running in this role you’ll need at least 8-10 years sales experience with 3+ years leading high-velocity teams.
You'll also be able to show:
A track record of building and leading quota-carrying outbound teams
Strong fluency in structured sales methodologies (MEDPICC + Challenger)
A gritty, builder mindset — you can create process where none exists (and improve it constantly)
Strong coaching instincts and the ability to lift performance across a team
A highly analytical approach to pipeline, forecasting, and conversion metrics
Experience selling across multiple markets (UK + broader EMEA is a bonus)
Comfort leading distributed teams across time zones and cultures (multilingual a plus)
Strong SaaS / ARR fundamentals and commercial instincts
Familiarity with research/insight tooling (or adjacent categories) is a plus
If you’re the type of person who listens to 20VC, has read The Sales Acceleration Formula, Sales Simplified, or The Challenger Customer — you’ll feel right at home.
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🙌 Perks and benefits
Your excitement about the role itself is what matters most to us. Perks are just the icing on the cake—but let us share a few to whet your appetite. 🍰
Competitive Salary
A vibrant and social work environment
A fast-moving, high-ownership environment with real influence on strategy and execution
28 days holiday (including bank holidays)
Askable Days: a bonus paid day off every month! 🥳
Opportunities for international travel, including an introductory trip to meet the team in Australia
Plus more—we'll be happy to chat about all our other perks during the interview process!
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☝️ Before you go...
Research shows many people (especially women and minority groups) hesitate to apply unless they meet every single requirement. At Askable, we’re committed to building diverse teams with unique perspectives. If you’re excited about this role but your experience doesn’t align perfectly, we’d still love to hear from you.
