About the role
Welcome to the Agentic Commerce Era At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. We believe in harnessing AI responsibly to unlock new possibilities, and we’re looking for individuals who use it intentionally to solve problems, accelerate outcomes, and expand what’s possible in their role. Our purpose is to help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers who shape the future of commerce, this is the place for you. Commerce is seeking a Senior GTM Enablement Manager to be a facilitator, and revenue-focused practitioner who thrives at the intersection of instructional design, live delivery, and measurable behavior change. This role owns the design and global execution of seller-facing enablement programs that equip the full revenue org — AEs, SDRs, Account Managers, CSMs, and their managers — to perform at a higher level in the field. Reporting to the Sr. Manager, Global GTM Enablement, you'll partner closely with the GTM Enablement Lead and cross-functional stakeholders to turn capability gaps into high-impact programs. You design for retention, not just delivery. You build for the sales cycle, not the training calendar. And you use every tool available — including AI — to produce content faster, reinforce more effectively, and measure what actually matters. This is not a coordination role. It is a senior execution role for someone who has deep design and facilitation craft, genuine AI fluency, and the presence and credibility to stand in front of a global sales team and make the content stick. Enablement Architecture & Program Strategy Own the end-to-end architecture for seller enablement programs across the revenue org (AEs, SDRs, AMs, CSMs, and managers), translating GTM priorities into capability roadmaps and sequenced learning journeys. Diagnose performance gaps using field signal (Gong), pipeline data (Salesforce), and stakeholder inputs, then convert those insights into programs with clear learning objectives, behavior outcomes, and reinforcement plans. Design enablement as field operating systems, not events—playbooks, talk tracks, discovery guides, objection handling frameworks, and manager coaching tools that show up in real deals. Standardize repeatable enablement frameworks, templates, and production workflows so the org ships faster with consistent quality. Live Facilitation & Skill-Building Delivery Facilitate high-impact live and virtual sessions for mixed-tenure GTM audiences, balancing clarity for new team members with credibility and usefulness for senior sellers. Design sessions to create behavior change (practice, debrief, feedback loops), not passive consumption—built around real deal scenarios and the current quarter’s motions. Partner with SMEs to turn product/strategy content into seller-ready narratives, talk tracks, and customer-facing conversation patterns. Manager-First Reinforcement System Build a manager-first motion for major programs: manager previews, coaching guides, reinforcement prompts, and accountability mechanisms that drive adoption after training. Equip frontline leaders with lightweight reinforcement that fits existing cadences (team meetings, deal reviews, 1:1s) without creating calendar drag. Develop monthly “manager enablement kits” that make it easy for leaders to coach to the behavior standard. AI-Accelerated Content & Workflow Automation Use AI as a true production accelerant to generate first drafts of decks, scripts, coaching tools, role-play scenarios, and reinforcement assets—then refine for field realism and executive polish. Leverage Claude Code (or comparable AI-assisted coding tools) to automate repeatable enablement workflows (e.g., content packaging, template generation, assessment formatting, report scaffolding), increasing throughput and consistency. Design scalable practice experiences using AI role-play tools (e.g., Claude/ChatGPT/NotebookLM or equivalent), including scoring rubrics and feedback loops to build reps’ muscle before customer conversations. Measurement, Signal Tracking & Iteration Define success metrics for each program (leading + lagging): confidence, adoption, narrative usage in calls, discovery quality, stage progression, attach rate, and win-rate signals. Use Gong (or equivalent) to identify where messaging breaks down, track narrative adoption, and surface coaching opportunities for managers. Build lightweight reporting for leadership that ties enablement activity to field behavior signals and downstream impact—and continuously iterate programs based on what the field is actually doing. Cross-Functional Influence & GTM Alignment Partner tightly with PMM, Product, RevOps, Sales Leadership, and CS Leadership to ensure enablement priorities reflect business goals and field reality. Serve as the enablement “translator” who turns strategy into what sellers say, do, and practice in live deals. Drive alignment across regions/segments by adapting delivery while maintaining narrative consistency and measurement standards. What Success Looks Like: Revenue teams can confidently articulate product narratives, handle objections, and advance deals — because they practiced it, not just watched it. Manager-first programs run consistently, and managers show up as coaches rather than passive recipients of information. AI-powered content is produced faster and at higher quality than what manual workflows produced before. Gong and Salesforce data show measurable improvement in narrative adoption, discovery quality, and deal progression after program completion. GTM leaders proactively request Enablement's involvement because they've seen the programs work.