About the role
The Monad Foundation is a team of dedicated ecosystem and community builders who are on a mission to massively grow the impact of decentralized tech. We believe that the Monad blockchain--the performant and parallel EVM Layer 1--will help decentralized apps eat the world.
The Role Monad is compounding enterprise and institutional momentum across payments, RWA, and trading infrastructure. This role owns the respective positioning and narrative strategy: how Monad shows up to business audiences, what the differentiated story is, and how that story gets told consistently across every touchpoint. You'll work closely with the business development and GTM teams to ensure marketing strategy is aligned with deal priorities, and you'll build the positioning, materials, and campaigns that help Monad stand apart in a crowded L1 landscape. You'll also roll up your sleeves and execute. This is a strategic role blending tactical execution, as well. What You Will Do Define and own Monad's market positioning for institutional, enterprise, and payments audiences. Build the narrative framework that differentiates Monad and gives BD a consistent, compelling story to tell across verticals. Work directly with the BD team and GTM to stay aligned on pipeline priorities, surface co-marketing opportunities, and lead partner activations from concept through execution. Build the content and collateral infrastructure that BD needs to close. Own institutional sales materials, positioning documents, evergreen website resources, and the institutional newsletter. Ensure every deliverable reinforces a priority narrative. Thread individual integration announcements into a compounding narrative. You'll architect the story arc across multiple verticals and ensure Monad's institutional momentum is visible and well-understood by the market. Measure outcomes and make decisions based on signal. Track which programs drive results, define success metrics before launching, and double down on what works.
