About the role
About Soraban
Soraban helps accounting firms work smarter by combining automation, AI-powered workflows, and modern tools into one platform. Our customers rely on us during their most critical moments, especially during the busy season, and we take that responsibility seriously.
We are looking for a customer-obsessed marketing leader who is curious about technology, energized by solving real problems, and excited to help shape the next stage of Soraban’s growth.
The Role
The VP of Marketing will own Soraban’s marketing strategy and lead a lean team of three.
This role will focus on three primary areas:
- Building Soraban’s brand and telling a clear, compelling product and market story.
- Using data and performance metrics to determine where Soraban should invest its next marketing dollar.
- Leading and developing a small team while remaining actively involved in execution.
This is a player-coach role for someone who can set the strategy, create alignment across the company, and roll up their sleeves to help bring the work to life.
The VP of Marketing will report directly to the CEO and partner closely with Sales, Customer Success, and Product.
What You Will Do
Brand and Product Marketing
- Own Soraban’s brand, positioning, and product storytelling.
- Turn complex product capabilities into clear, differentiated messaging.
- Lead product launches, go-to-market strategy, thought leadership, and sales enablement.
- Ensure consistent messaging across campaigns, events, content, and customer-facing materials.
Marketing Performance and Investment
- Own marketing-sourced and marketing-influenced pipeline.
