About the role
A BOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: Tide is available for UK, Indian, German and French SMEs Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly Over $300 million raised in funding Over 2,800 Tideans globally Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg What we’re looking for: We’re looking for someone who is a strategic thinker, and strong on planning and deploying programmes of communications activity that balance member needs and business objectives. You’ll have strong stakeholder management skills and are comfortable in working in cross-functional, matrixed environments. You’ll own Tide’s early member lifecycle, working on engaging new members through effective activation marketing, maximising member lifetime value and optimising the overall member experience.You’ll be equally at home developing strategy, building automation, analysing results and working with stakeholders to take the story of performance to the business. As a CRM Manager you’ll be: Owning the early member lifecycle, welcoming and activating new members to the Tide platform via CRM channels within an established team with a track record of delivering against objectives and KPIs Building new automated and standalone campaigns and optimising existing journeys to drive early life next best actions for new members Developing and managing a CRM test-and-learn pipeline across multiple channels including in-app, push notification, email & SMS end-to-end, including ideation, execution, analysis and optimisation Analysing campaigns and journeys, reporting out to stakeholders on trends and recommendations and using data to define, build and maintain reporting dashboards to track CRM performance Working with a range of stakeholders from across the business to drive product adoption in early life communications, cross-selling and upselling where relevant to get members set up for success on their business journey Creating a seamless transition from approval to membership, working closely with the Member Accession Marketing team (MAM) to deliver a consistent journey from lead to member Driving initiatives forward with high levels of autonomy, sharing results and recommendations effectively What makes you a great fit: You have c.5 yrs of expertise in end-to-end CRM marketing across a number of sub-products and business units You’ve developed and delivered CRM strategies, demonstrating proven results against targets You have strong stakeholder management skills and maintain a focus on the customer need in business discussions You have hands-on experience with CRM platforms e.g. Salesforce Marketing Cloud, Iterable, Hubspot, Braze, and an understanding of HTML and CSS You have experience handling large amounts of data from different sources using BI tools e.g. Looker, Tableau, and experience in turning this data into insights You have experience in segmentation and targeting You have experience of testing different communication approaches You have strong communication and reporting skills and are able to work well in partnership with technical and non-technical team members You have the ability to handle multiple projects and adapt to changing priorities You have experience working in a subscription and/or app-based business You are hands-on, delivery oriented, and results-driven You have a curious nature, good organisational skills and impeccable attention to detail What you’ll get in return: Make work, work for you! We are embracing new ways of working and support flexible working arrangements. With our Working Out of Office (WOO) policy our colleagues can work remotely from home or anywhere in their home country. Additionally, you can work from a different country for 90 days of the year. Plus, you’ll get: Salary range €31,600.00 - €35,500.00 25 days annual paid leave 3 paid days off for volunteering or L&D activities Extended maternity and paternity leave covered by the company Personal L&D budget in the amount of 1000 BGN per year Additional health & dental insurance Mental wellbeing platform Fully covered Multisports card Food vouchers Snacks, light food, drinks in the office WFH equipment allowance Tidean Ways of Working At Tide, we’re Member First and Data Driven, but above all, we’re One Team. Our Working Out of Office (WOO) policy allows you to work from anywhere in the world for up to 90 days a year. We are remote first, but when you do want to meet new people, collaborate with your team or simply hang out with your colleagues, our offices are always available and equipped to the highest standard. We offer flexible working hours and trust our employees to do their work well, at times that suit them and their team. TIDE IS A PLACE FOR EVERYONE At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard. At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard. Disclaimer It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that: Tide does not charge any fees at any stage of the recruitment process. All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel. Communication from Tide will only come from an official @tide .co email address. Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf. If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at [email protected] Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process. Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy . Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice .